Tom Cates

Tom Cates



Digital Experience, Client Relationship Measurement, Growth Strategy


Tom Cates is founder, chief client officer and chief storyteller of salesEQUITY, a client engagement platform that empowers B2B client teams to measure, analyze and act on gaps in client perception to drive organic growth. Tom has more than 15 years of experience leading consulting engagements focused on the client-facing elements of sales, marketing and client service functions in a wide variety of industries. He has a bachelors in architectural engineering from Penn State University and an MBA from The Wharton School at the University of Pennsylvania.

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