Tibco Launches New Data Tools TibcoNow
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Tibco Launches New Data Tools #TibcoNow

3 minute read
Tom Murphy avatar

Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced newdata tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its visionfor business analytics with plans for updates for Spotfire and Jaspersoft. Italso announced a new product called Engagement Flows designed to give marketersthe ability to send personalized offers based on recent customer activity,inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of itsFast Data platform, which Tibco said would enable its customers to interpret andact on data in any location — on-premises, in the cloud or coming from the Internetof Things (IoT).

Faster Decisions

Matt Quinn, chief technology officer for the PaloAlto, Calif.-based software company, said in a statement that the IoT has transformed the way data is collected and analyzed. "Customers acrossall industries using Tibco's Fast Data platform can now realize the promise ofbig data for business disruption," he continued.

The latest version of Fast Data allows cross-platform integration of TibcoFTL with ActiveMatrix BusinessWorks and Enterprise Message Service. It alsoincludes Enterprise Runtime for R with Streambase to enable real time decisionmaking.

EngagementFlows taps into social media activity, customer behavior data and-- through a partnership with Gimbal -- geolocation.

"Gimbal's expertise in macro- and micro-location, combined with Tibco'sindustry-leading software will give marketers endless opportunities to interactwith customers based on location and proximity triggers," said KevinHunter, Gimbal's chief operating officer.

Learning Opportunities

Wen Miao, senior vice president at Tibco, said the new product is aimed athelping marketers to "understand and personally communicate with theircustomers, wherever they are."

Tibco also promised to make new products based on its Jaspersoft and Spotfiretechnologies available by the end of the year. Jaspersoft 6, it said, will allowdevelopers to quickly build and embed interactive reports and dashboards withinapplications with JavaScript. The company said a new Spotfire Recommendationsproduct was designed to help business users who are not experts in analytics tospeed decisions based on through visualizations.

Tibco bought Jaspersoft in April in one of several moves designed to offsetchallenges from companies like Tableau in the business intelligence marketplace.It bought Spotfire in 2007.

The flurry of new products comes as the company waits for its acquisition by Vista Equity Partners to close later this quarter. The private equityfirm is paying $24 a share to take Tibco private, a 17 percent premium over whatthe shares brought just before takeover rumors began in September.

After setting a 52-week high of $24.90 last December, the stock slid as lowas $18.20 in June. It closed yesterday at $23.24 and has been trading in anarrow range near that since the Vista Equity offer.

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