Articles
Tag: analytics
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How Analytics Are Driving Digital Transformation
With more data entering the digital workplace, enterprises are increasingly turning to analytics to help them manage the growing problem. Here's why.
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Digital Transformation by the Numbers
Three important technologies drive digital transformation: the cloud, process automation and advanced analytics.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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Are Your Web Metrics Reliable?
Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly.
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Why Executives Should Be Dirtying Their Hands With Data Manipulation
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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From the Lab to Real Life: Operationalizing AI and Data Analytics
Artificial intelligence needs to shift out of the labs and into everyday life in enterprises. Some leading deployments help show us the way.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Why Business Intelligence Has a Role in the World of AI
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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