Articles
Tag: analytics
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Customer Valuations Blend Art and Science
Certain key factors persistently have the most impact on customer valuation model success.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Industry Specialist vs. Generalist: Questions to Ask When Hiring a Data Scientist
It may seem daunting when you start a search for a data scientist, but asking these questions can help you narrow down the field.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
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Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
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What is Edge Analytics?
Edge analytics involves collecting and analyzing data at the sensor or device rather than waiting for the data to be sent back to a cloud or on-premise server.
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What You Need to Know About Process Mining
Understand how process mining can help document and improve your internal and external business processes and where it's fits in with BPM.
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