Articles
Tag: analytics
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Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
Like most business functions, the effects of the global pandemic have put marketing teams under pressure to cut costs and deliver more.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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The Power of Time in the Digital Workplace
Time management is a critical and often-overlooked success factor in today’s digital workplace. Here are some tips on how to get started.
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Many Organizations Put Big Data Aside To Focus on Small Data
If analytics has been largely driven by big data sets in the past, that could be about to change as enterprises start looking at the benefits of small data.
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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The CX Power Couple: Why Customer Feedback and Analytics Must Both Inform Product Design
The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either.
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Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
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