Articles
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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The rapid deployment of technology that the pandemic spurred on created both risks and opportunities. Here's how to deliver on the opportunities.
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Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Embracing data democratization helps employees improve workflows, overcome challenges and thrive in this new normal.
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With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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