Articles
Tag: analytics
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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The Skills Your Customer Experience Team Needs to Succeed
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
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Not All Data Whizzes Are Created Equal: Melding Science and Engineering
Data scientists and data engineers are often viewed interchangeably to those not in the industry, but their roles are quite distinct.
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Who Should Lead Customer Experience Efforts in Your Organization?
Customer experience has become one of the most important differentiators and is paramount for organizations. But who should lead the effort?
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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Your Old Blog Content Is a Goldmine
If your brand has been publishing a blog for many years, you might be sitting on a goldmine.
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How Tech Has Impacted HR in the Past Decade
New tech has played a part in prompting a transformation of the HR role.
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Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
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3 Content Marketing Bandwagons to Jump On
With SEO, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy.
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How to Use Google Analytics to Renew Content Marketing
Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand.
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From Personas to Journey Mapping and Beyond: Quantifying the Employee Experience
There is no one-size-fits-all approach when it comes to measuring and developing employee journeys.
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The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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