Articles
Tag: analytics
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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4 Ways to Improve the Effectiveness of Your Voice of the Customer Initiatives
VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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4 of the Top Call Center Challenges for the Coming Year
The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.
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Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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What Is Tableau? How BI Inspires Growth
Tableau, a BI and data visualization tool can help your organization by providing visualizations of the data you are collecting.
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Mixpanel Raises $200M to Help Digital Companies Better Understand Users
The series C growth investment values the San Francisco-based product analytics company at a $1.05 billion valuation.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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Self-Service Business Intelligence Takes Root
Self-service data and analytics has reached “the slope of enlightenment.” How do CIOs see this trend taking root in their organizations?
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Should We Still Care About Bounce Rates?
Google eliminated bounce rates from Google Analytics reporting. Should we still be following this metric?
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3 Metrics Will Drive Marketing Outcomes in 2022
After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees.
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Fix These Common B2B Website Problems to Unlock Your Growth Engine
Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website.
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Azure Services Platform Provider, 3Cloud Acquires CCG Analytics
Microsoft Azure services platform 3Cloud announced its acquiring CCG Analytics, a Tampa FL-based data analytics and consulting firm.
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