Articles
Tag: analytics
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Where Does Technology Fit in Customer Experience?
Customer experience is at its heart a human endeavor, but the right technology can move the dial on CX efforts.
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How To Identify a Marketing Qualified Lead
A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action.
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Google Introduces Search Console Insights to Track Content's Performance
Google Search Console Insights blends data from Search Console and Google Analytics into a dashboard focused on content performance.
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Unisys Buys Comms Specialist Unify Square, Kofax Updates Low-Code and More News
Unified communications as a service heats up, ChartHop gets funding for people analytics, Asana releases new features and more digital workplace news.
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5 Ways to Optimize Your Surveys for Better Customer Experience
When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience.
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HR Platform Hibob Acquires Cassiopeia to Support Remote and Hybrid Work
The New York City-based people platform will use Cassiopeia's AI to analyze team workflow and communication and help companies make better decisions.
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How to Navigate Blind Spots in Marketing Campaigns
We marketers cruise along in campaigns, not knowing whether there’s safety or danger just around the corner. Here's how to address those blind spots.
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BlueOcean Launches New API, Salesforce Digital 360 Gets New Features & More News
Leading this week’s CX and marketing newsbyte, BlueOcean launches a new API for third party access to analytics, Salesforce Adds to Digital 360 and more.
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When Is Changing an Article Date Good for SEO?
It's long been proven that Google likes fresh content. But changing your article's date doesn't mean your article is fresh and that Google will rank it better.
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Do Not Track
Only collect the data that it is absolutely essential to collect. Invest lots of time and energy in figuring out what that data is.
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How to Analyze Online Seasonal Marketing
Typical preparations for seasonal sales went out the window during the pandemic and are unlikely to return to the same state again.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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