Articles
To gain success from a data-driven culture, the data you’re working with must be clean, making data hygiene an important part of gaining actionable insights.
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Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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While Gartner reports Microsoft Power BI's domination of the market there are other effective alternatives for those that do not want to go that route.
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Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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Digging into the key concepts of measuring customer satisfaction via a Customer Satisfaction Score.
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Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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