Articles
Tag: analytics
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How Network Analytics Can Help Us Avoid Digital Fatigue
Many of us have a love-hate relationship with working from home. Here's how to make better use of our digital offices while cutting down on digital fatigue.
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What Should Be in a Good Martech Stack?
Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments.
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The Role of Augmented Data Management in the Workplace
With data now at the heart of the digital workplace, augmented data management (ADM) is key to understanding digital workplace data. Here’s why.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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3 Tips to Better Lead Remote Analytics Teams
If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results?
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What Ever Happened to the Sexiest Job of the 21st Century?
LinkedIn is full of between gig data scientists. Has the sexiest job lost its allure?
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How to Better Communicate Analytics Reports While Working From Home
Tip 1: Avoid micromanaging. Micromanaging creates a “check with someone else” bureaucracy in which nothing gets done without endless review.
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Now's the Time to Make the Data-Driven Organization a Reality
In a world where remote work and digital interaction are the norms, using data to better understand your business is essential.
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Here’s the Missing Piece to the Customer Experience Conversation
Delivering customer experiences requires constant innovation, but businesses need to connect the dots between CX and employee experiences to make it happen.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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Work Has Changed, So Must the Way We Measure Productivity
As companies adapt to a new normal of remote working, how should progress and productivity be measured?
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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