Articles
Tag: analytics
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Work Has Changed, So Must the Way We Measure Productivity
As companies adapt to a new normal of remote working, how should progress and productivity be measured?
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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Why Are Marketing Email Open Rates Increasing?
HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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How to Effectively Use Google Analytics TreeMap Reports
Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills.
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How Data Gathering Is Enabling Growth in Successful Enterprises
Companies that have seen a positive revenue growth collect more CX data. But harvesting data is not enough. Here is where enterprises need to invest.
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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The Skills Your Customer Experience Team Needs to Succeed
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
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Not All Data Whizzes Are Created Equal: Melding Science and Engineering
Data scientists and data engineers are often viewed interchangeably to those not in the industry, but their roles are quite distinct.
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Who Should Lead Customer Experience Efforts in Your Organization?
Customer experience has become one of the most important differentiators and is paramount for organizations. But who should lead the effort?
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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Your Old Blog Content Is a Goldmine
If your brand has been publishing a blog for many years, you might be sitting on a goldmine.
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How Tech Has Impacted HR in the Past Decade
New tech has played a part in prompting a transformation of the HR role.
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