Articles
Tag: analytics
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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Getting Started with Data Orchestration for B2B Marketing and Sales
Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
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5 Signs Your Analytics Dashboard Needs an Update
When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh.
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Where Objectives and Key Results Software Fits Into the Modern Workplace
Objectives and Key Results (OKR) software is starting to grow significantly, as enterprises look for metrics to measure digital workplace success.
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Is Your Data Ready to Create a Business Advantage?
Many problems arise when trying to make data more accessible. CIOs share their biggest challenges in this space.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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8 Analytic Trends to Watch in 2020
Every marketer will have measurement and analysis at the forefront of their strategic plans in 2020.
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How Analytics Are Driving Digital Transformation
With more data entering the digital workplace, enterprises are increasingly turning to analytics to help them manage the growing problem. Here's why.
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Digital Transformation by the Numbers
Three important technologies drive digital transformation: the cloud, process automation and advanced analytics.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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