Articles
Tag: analytics
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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Turn These Technology Risks Into Opportunities in 2021
The rapid deployment of technology that the pandemic spurred on created both risks and opportunities. Here's how to deliver on the opportunities.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy
C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Data Democratization Is Key for Businesses Navigating COVID-19
Embracing data democratization helps employees improve workflows, overcome challenges and thrive in this new normal.
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How Data Analytics Are Gaining Ground During COVID-19
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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