Articles
Tag: analytics
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What Is Deep Learning and How Does it Relate to AI?
As AI becomes more ubiquitous it is important to understand the distinctions between its various forms.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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7 Search Engine Optimization Tools Every Content Publisher Should Know
There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all?
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Why Data Scientists Need Room to Explore
Data science, when done right, can give businesses insights otherwise unachievable. But managers often fail to give their analysts the space to experiment
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Are You a Self-Learning Enterprise?
Self-learning enterprises use data to put them at an advantage over their competition.
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5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
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Enterprise Performance Management (EPM) is Moving to the Cloud
Analyst firms estimate that 80 percent of EPM systems will be in the cloud by 2020. What does that mean for your business?
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7 Ways to Measure Workplace Collaboration and Productivity Tool Efficacy
Many organizations have implemented tools to enable better collaboration and improved productivity. But how do you measure the efficacy of those tools.
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How to Improve Data Literacy Among the Non-Quants in Your Organization
Data literacy is a marathon, not a sprint. Here are some tips to get you started
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8 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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3 Tips to Avoid the Embarrassment of AI's Unintended Consequences
Here are some lesser know measures a company can take to make sure their artificial intelligence driven applications don't embarrass their brand.
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Understanding Google Analytics Audiences Report
A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.
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