Articles
Tag: analytics
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The Final Steps in Data Mobilization: Analytics and AI
Before analytics and AI can deliver on their potential, organizations must first do the painful work of collecting, tagging and cleansing their data.
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5 Things You Need to Know Before Benchmarking Your Digital Workplace Efforts
Companies that want to establish workplace benchmarks must first assess what work is digital, what metrics matter most and what UC methods will work best.
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You’re Drowning in Data — Now What?
While it may sound counterintuitive, one of the best things you can do after collecting all that data is ... wait.
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7 Factors to Help Ensure Digital Workplace Success
Many enterprises have digital transformation strategies to set up digital workplaces, But are they working? Here are 9 factors to consider.
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When to Up Your Data Game
When should executives try to drive their organization to the next level of data capabilities?
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How Data Visualization Tools Are Making Self-Service Analytics Easier
Why visualization is critical in digital analytics.
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Will Robotic Process Automation Make its Mark in Marketing?
Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing.
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Where Analytics and Machine Learning Meet
Machine learning and analytics are terms that are often interchanged. While there are differences, they are, in fact, very similar.
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Customer Valuations Blend Art and Science
Certain key factors persistently have the most impact on customer valuation model success.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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