Articles
Tag: analytics
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What Can Social Listening Do to Improve CX?
People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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What Marketers Need to Know About Google Analytics 4
Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.
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Mapping Employee Journeys Can Make a Better Workplace
Are you building employee journeys just like your CX team builds customer journeys?
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Digital Transformation Gets Hotter, ProofPoint Brings Compliance to Microsoft Teams, More News
New research spotlights digital transformation, Microsoft Teams adds compliance, OpenText and Alfresco are back in the news. More digital workplace news.
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How COVID-19 Has Changed Digital Transformation Strategies
COVID-19 dramatically changed the digital workplace. But it also changed how enterprises transform from a traditional to a digital workplace. Here’s how.
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The Role of the CIO in Driving Enterprise Analytics
What is your IT organization up to today? Is it focused on solving the right problems with data?
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Microsoft Azure Synapse Raises the Data Management Bar
Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
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Does Your Company Need a Combined Chief of Data and Analytics?
There are key differences between a chief analytics officer and chief data officer, but some organizations have combined them.
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Business Processes or Analytics: What Comes First?
As business processes increasingly move into the digital realm, developers should focus on broader business goals before rushing to implementation.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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Calculating the Pollution Cost of Website Analytics, Part 4
Website analytics metrics feed the Cult of Volume. Such tactics rarely add value for anyone.
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How to Better Vet Referral Traffic in Google Analytics
Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
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How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy
Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
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