Articles
Tag: analytics
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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
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How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Decisioning – The Only Way to Accelerate Analytics to Value
Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all?
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Get Big Picture Customer Experience Insights With Customer Journey Analytics
Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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What Business Can Learn from Pro Cycling
Tour de France winners Team Ineos' ability to achieve success and then replicate it makes it an interesting case study for business.
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Should Your Organization Be Auditing Their Algorithms?
Not all companies audit their algorithms to ensure fairness and accuracy, but a growing number of experts say they should.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Our Digital Workplaces Are Talking: It's Time to Listen
The big innovation we need from our digital workplaces isn't a new tool or app — it's better insights into the data that shapes our workplaces.
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