Articles
Tag: analytics
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
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Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
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Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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The Final Steps in Data Mobilization: Analytics and AI
Before analytics and AI can deliver on their potential, organizations must first do the painful work of collecting, tagging and cleansing their data.
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5 Things You Need to Know Before Benchmarking Your Digital Workplace Efforts
Companies that want to establish workplace benchmarks must first assess what work is digital, what metrics matter most and what UC methods will work best.
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You’re Drowning in Data — Now What?
While it may sound counterintuitive, one of the best things you can do after collecting all that data is ... wait.
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7 Factors to Help Ensure Digital Workplace Success
Many enterprises have digital transformation strategies to set up digital workplaces, But are they working? Here are 9 factors to consider.
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When to Up Your Data Game
When should executives try to drive their organization to the next level of data capabilities?
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How Data Visualization Tools Are Making Self-Service Analytics Easier
Why visualization is critical in digital analytics.
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Will Robotic Process Automation Make its Mark in Marketing?
Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing.
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