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Alterian Brings HTML5 to its Mobile Customer Experience

3 minute read
Josette Rigsby avatar

Vendors supporting the not quite approved HTML5 on mobiledevices just increased by one. Customer engagement solution provider Alterian(news, site) has announced that its Content Manager Mobile solution has nowincludes an HTML5 Optimizer.

HTML5 In the Palm of Your Hand

There are two approaches to mobile development: nativeapplicationsor mobile optimized websites. There multiple factors that prompt developers to choose one approach versus another. Those that choose togo themobile website route also have to decide if they should supportthe latest andgreatest technology like HTML5 or abandon the flashyfeatures to ensure legacydevice users can see the content. Alterianhas made that decision a littleeasier.

HTML5 is a substantial upgrade to the HTML we all know andlove.Developers have embraced it despite the fact that the standard is not yet officially approved. Although developers are enthusiastic about HTML5,thenumber of smartphones that support the standard is pretty muchlimited toiPhone, Android and Blackberry OS 6.

Alterian's HTML5 Optimiser

Alterian is making a jump on the competition and offeringsupport forHTML5 on mobile. However, because the company realizes HTML5 is limited, the HTML5 Optimiser automatically updates the page to a lowerversionof HTML for mobile browsers that can’t render HTML5 pages --without thedeveloper doing any additional work. Users of Alterian willlikely be pleasedwith the new capabilities given the growing numberof people that access websitesfrom mobile devices.

Learning Opportunities

Although Alterian customers will benefit from thistechnology,Alterian did not develop the technology internally. The newsolutionleverages bemokoLive from mobile platform provider bemoko. The companies began working together over a year ago in January 2010 todevelop asolution for providing compelling mobile content whilesimultaneouslysupporting the notoriously diverse mobile software andhardware market.
The new offering is based on three key principles:

  • Support a large number of devices: bemokLive recognizesover12,000 mobile devices and personalizes content based on the features the mobile device supports.
  • Provide dynamic content: Alterian’s contentmanager allowsnon-technical users to instantly update dynamic content that isoutputto multiple display channels
  • Strong expert services: the companies engagewith customers to ensure they optimize their investments in the new tools

Now that browsing on the go has grown to be an almost ubiquitous part of daily life, we are likely to see more vendors offering solutions similar to Alterian. For now however, it is a differentiator for thevendor.

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