Ektron Managed Cloud.png

Ektron's visualization of its Managed Cloud, from its website.

Web CMS and customer experience management provider Ektron is ready to boost its global sales/marketing programs and its mobile/cloud offerings, thanks to a new infusion of outside investment. This round of financing, the third in the company’s 15-year history, brings the total outside funding to US$ 4.5 million. 

The financing follows several recent announcements by the Nashua, New Hampshire-based company, including an Ektron Managed Cloud web content management managed hosting solution, the opening of a new office in Singapore to support the Asia Pacific region and a variety of enhancements for its flagship web content and digital experience management platform.

Content Targeting

The enhancements, part of the release in April of version 8.7 of the platform, included new editor features, wider support for responsive design, support for Amazon EC2 Cloud and expanded SharePoint capabilities.

A key focus of Ektron’s experience management solution has been content targeting that utilizes content from a variety of sources, in addition to the web CMS, and can draw on information from a variety of visitor interactions, such as email, customer care or social networks. Ektron offers packaged connectors to link its software to such resources as Microsoft Dynamics and Salesforce CRM solutions, marketing automation software provider Marketo, marketing software provider Hubspot or the Facebook social network.

Learning Opportunities

Ektron, founded in 1998, noted that its recently completed Angel Round of financing was provided by existing investors, members of the company’s executive management, new outside angel investors and CEI Ventures.

CEI Ventures

CEI Ventures is the for-profit VC subsidiary of a non-profit community development financial institution in Wiscasset, Maine, called Coastal Enterprises. CEI said it has raised more than US$ 41 million over 16 years for socially responsible investing, which it has applied to companies in such industries as software, natural foods, biotech and scientific instruments.

Ektron President Tim McKinnon said in a statement accompanying the funding announcement that, “as an employee owned company and one of the few independent companies in our space, CEI’s social responsibility goals align well with our corporate goals and values.”

CEI Managing Director Nathaniel Henshaw told news media that Ektron’s “strong management team, long successful track record and focus on attentive customer service in the customer experience management business” were among the reasons for the investment.