Articles
Tag: digital experience platforms
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How Customer Expectations Powered the Evolution From CMS to DXP
The evolution from web CMS to digital experience platforms was a natural one, pushed along by customer demands and expectations.
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What You Need to Know About Digital Experience Platforms
On the heels of Gartner's Magic Quadrant for Digital Experience, we highlight some key findings and strategies in the digital experience software arena.
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How Digital Customer Experience Software Has Changed in 5 Years
Digital experience technology has changed dramatically in just a few short years. How has it changed and what drove the change?
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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Investigating the Cost, Integration and Other Realities of Digital Experience Platforms
Here we try to break through the hype of digital transformation and digital experience platforms to get to the essential core of necessity.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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From Web CMS to DX Platforms: The Evolution of Content Management
Content management systems have evolved from CMS tools to WEM systems to DX platforms. How do you choose which one is right for you?
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The Curious Tale of Sitecore Analytics Adoption
Despite Sitecore's growing user base, customer's don't seem to be embracing their analytics offering. CMSWire's Erika Morphy investigates why.
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Build Your Digital Customer Experience Platform Brick by Brick
Deliberately choosing each piece of your DX stack ensures purpose-built solutions for your needs.
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Look to Legos for DX Platform Agility Tips
Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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DX Provider Claims Update Improves Data Integration, CX Delivery
New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow. Improved Customer Segmentation New features include Adaptive Targeting and Visitor Cloud Data Exchange.
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Forrester Names Only One Leader for Digital Experience
Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through. A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms. Today, in its second annual report, it named
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