Articles
Tag: digital experience platforms
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The True Cost of Using WordPress
When people think of building a website, many think of using WordPress, but while it's free and the most used CMS, it does come with a price.
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Why Should IT Care About Customer Experience?
CX encompasses the entirety of a customer’s interaction with your business. Serving the entire customer journey needs to be a priority for IT teams as a result.
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6 Insights Into Episerver's Acquisition of Optimizely
What was the motivation behind Episerver's acquisition of Optimizely? We look into several potential reasons and impact of this acquisition.
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Closing the Gap Between IT and Business in Web Content Management Selection
Gartner has reported this month gaps still exist between IT and business in WCM selection. Here we share ways to improve on that.
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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Modular Marketing Tech: Why Great Marketing Needs Room to Experiment
Many large marketing platforms make the mistake of forcing people into their own, predefined user experience patterns. There's a better way.
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Is Your Organization Ready for a Digital Experience Platform?
We catch up with experts and practitioners to get their thoughts on the recent release of Gartner's DXP report.
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Why Did Gartner Kill the Web Content Management Magic Quadrant?
Does Gartner's termination of the Web Content Management Magic Quadrant signal a greater impact to the broader industry?
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Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
The dream for suite DXPs was to reduce complexity, but the reality is these bundles grow more complex with every new acquisition.
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What Does the Future Hold for Digital Experience Platforms?
On the heels of Forrester's Digital Experience Platform (DXP) Wave, we discuss key market movements for DXPs.
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How Customer Expectations Powered the Evolution From CMS to DXP
The evolution from web CMS to digital experience platforms was a natural one, pushed along by customer demands and expectations.
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What You Need to Know About Digital Experience Platforms
On the heels of Gartner's Magic Quadrant for Digital Experience, we highlight some key findings and strategies in the digital experience software arena.
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How Digital Customer Experience Software Has Changed in 5 Years
Digital experience technology has changed dramatically in just a few short years. How has it changed and what drove the change?
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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