Articles
Tag: digital experience platforms
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Look to Legos for DX Platform Agility Tips
Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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DX Provider Claims Update Improves Data Integration, CX Delivery
New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow. Improved Customer Segmentation New features include Adaptive Targeting and Visitor Cloud Data Exchange.
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