The latest in communicating, freelancing, marketing, certifying, and joining from the Crisp City and The Hub, the Golden City, The Wake, the Grey City, the Mother State, Lil B Town, and The City So Nice They Named It Twice.

Synety, Phone Home

Synety, which promises to "turn your CRM into a communications powerhouse,"released its new automated call distribution and dialer technology: CloudCall Campaigns.

An enhancement to its CloudCall contact center, the new technology is said to provide customers with “the opportunity to greatly increase their productivity and sales activity.” Some of the features include:

  • An automated outbound progressive dialer
  •  Inbound automatic call distribution
  • Campaigns prioritization
  • Campaign specific reporting and real-time dashboards

According to CEO Mark Seemann, “We believe continually developing our products provides us with the opportunity to better serve our customers.” 

You can contact the company at its offices in Leicester, UK or Boston, Mass. And don’t forget the Reese’s Pieces.

What's in Your Pocket?

Positive thinking guru Norman Vincent Peale once said, “Empty pockets never held anyone back.”Obviously, Dr. Peale never heard of San Francisco-based PocketSuite’s new iPhone app. 

Designed for freelancers “such as photographers, dog trainers, hair stylists and house cleaners,” PocketSuite features scheduling, automated payment and communication. The app claims to “seamlessly aggregate(s) them all into a single platform, saving users time and money, and help(ing) them run their business.”

Company founder Yang Forjindam said,  "These microbusinesses are particularly vulnerable to scheduling conflicts, which lead to frustrated customers and lost revenue from no-shows and late cancellations. PocketSuite is the perfect solution to these problems.”

Using the iPhone’s built-in calendar, PocketSuite claims it will coordinate calendars, confirms appointments with a credit card, and keep empty pockets a bay by ensuring “payments are at once more convenient for the customer and more timely for the business.”

Hey, is that PocketSuite in your pocket or are you just glad to see us?

Stick in Your Thumb, Pull Out a Leanplum


San Francisco-based Leanplum released Leanplum Marketing Automation, a new mobile messaging app which “enables mobile companies to better engage and re-market to their users, and increase revenue.” 

Leanplum CEO Momchil Kyurkchiev said, “We listened to customers who wanted to re-engage abandoned users or schedule and promote special events and personalized offers.”

Leanplum Marketing Automation features:

  • Event-based triggers
  • Dynamic targeting
  • Deep linking
  • A/B Testing

It's currently available for iOS and Android.

Little Jack Horner never expected this in his pie.

Were No. 2 Pencils Provided?

The Customer Experience Professionals Association (CXPA) announced this week that more than 100 people in seven countries have earned its Certified Customer Experience Professional (CCXP) designation. 

The certification program, launched in March, “rigorously tests candidates’ mastery in the CX field.” Aimed at manager-level practitioners, the CCXP certification covers a core set of CX competencies including:

  • Customer-centric culture
  • Organization adoption and accountability
  • Voice of the customer/customer insight and understanding
  • Metrics, measurement and ROI and CX strategy

Additionally, CXPA maintains a directory of CCXPs to assist both jobseekers and hiring companies.

“This is truly a milestone for our industry, and the enthusiasm among practitioners for earning the CCXP designation is a measure of how seriously they view their field,” said Parrish Arturi of Fidelity Investments, CXPA Vice Chair.

Learning Opportunities

And for the CXPA’s next class, just remember: This is a test. This is only a test.

Libre is a Libra: Feliz Cumpleaños!


Just shy of its fourth anniversary this Sunday, the Document Foundation has released LibreOffice 4.3.2 – clearing up previous bugs with MS Office compatibility. 

Available in more than 100 languages to nearly 5 billion people, “LibreOffice has a key role in reducing the digital divide in countries where the native language is not English,” said Eliane Domingos, Deputy Chair of The Document Foundation.

An open-source, non-profit organization, the Document Foundation was started in September 2010 by members of the community to manage and develop LibreOffice.

LibreOffice 4.3.2 "Fresh" and LibreOffice 4.2.6 "Still" are available for download.

Who’s bringing the cake, ice cream and party hats? 

Dearly Beloved, We Are Gathered Here Today to Join …

Neustar with Todd Wilms and Angela Culver


Sterling, Va.-based Neustar has brought in two new vice presidents: Todd Wilms, formerly of SAP,  and Angela Culver, former CEO of ACLynn Consulting. Neustar CMO Lisa Joy Rosner, said, "We needed savvy digital and brand marketers." Wilms and Culver apparently fit the bill. Neustar is a provider of real time, cloud-based information services and analytics.

Digital Clarity Group and Kevin Cochrane

Digital Clarity Group has added Kevin Cochrane, former marketing exec for Adobe and OpenText, to its Board of Directors. Cochrane said he looked forward to helping DCG "create a contemporary value proposition for buyers and consumers of analyst and consulting services."

Acquia and Chris Stone


Burlington, Mass.-based Acquia has brought in Christopher Stone, previously of Epic Ventures, as SVP of Products and Development. Stone said, clearly enthusiastically, “I'm incredibly excited to be here.” Acquia CEO Tom Erickson called him a "tremendous asset to our strong leadership team."

And they all lived happily (and profitably?) ever after …