Organizations would put technology of all types, especially content management, into its proper context -- It's neither the reason for success nor the reason for failure.

B2B businesses would take their digital customer experience strategies as seriously as if they were B2C. After all, a 'B' is just a whole lot of 'C's.

Enterprise technology buyers would realize they need to treat prospective vendors as partners right from the start. Be a good partner to get a good partner.

Technology vendors would throw away their sales scripts and respond to each prospect according to their unique circumstances and requirements.

Organizations would realize that a feature/function list does not allow for product differentiation and cannot be used as the basis for a proper technology selection. -- Scott Liewehr, President and Principal Analyst, Digital Clarity Group