Content sharing website Pinterest is continuing to expand on the features it offers. A Website Verification feature has been added to profile pages, so users can confirm the website they have listed is their own.

This new development follows recent changes in how the website operates. In August, Pinterest changed from being an invitation only to an open registration service, while earlier this month another new feature, user blocking was announced.

What Is Website Verification?

Aly Ibrahim, Software Engineer for Pinterest announced the new website verification feature in a blog post. Once a website is verified, a check mark will appear next to both your domain, when searched by others, and next to the website you have linked on your profile. This will confirm to visitors that the website on your profile is one that you own. Ibrahim noted that the check mark confirmation might show not show up immediately.

"We’ll be rolling out these features on the web this week, so it’s possible you won’t see the verify website option in your settings immediately," she says.

Confirmation is Not for Everyone

As this a new feature, only top-level domain sites, such as those with a .com domain are supported. Blogging platforms, like WordPress and Tumblr and e-Commerce sites, like Ebay and Etsy aren't supported, since these sites don’t allow users to upload HTML files.

If the website is managed through a web hosting site, such as HostGator or Tumblr, but is owned by the user, there is a way for it to be verified -- by uploading the HTML file into your site's file manager.

Verifying your Website by Using HTML Files

In order to verify your website by its HTML files you have to go into your file manager, find the root/top level directory and upload the HTML file from Pinterest into your directory. This process is as follows:

  • Make sure your website is listed in your settings page on Pinterest, then verify it by clicking the Verify Website Button. You’ll then be redirected to another page.
  • Click “Download the HTML verification file” link to get a HTML file from Pinterest. An example of how can look is: pinterest-47b03.html.
  • While keeping your web browser open, upload the HTML file to your web server so that it's in the root folder. Names for root folders can include public_html and wwwroot.
  • Once this is done, you press the click here link to verify the website and then Pinterest will confirm the website’s authenticity through the HTML file. A check mark should then appear next to your profile on the Pinterest site.

Pinterest is currently looking at other ways for their users to verify their websites, such as using HTML meta tags.