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This Week: Study Finds Marketing Tools Lacking + Were Social Business Predictions Right?

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Barb Mosher Zinck avatar
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Marketers Need the Right Tools
A recent cross channel marketing study says marketers are poorly equipped. Part of the reason may be that marketing tools need to be better integrated.

For those marketers tied up in proving their worth, here are 5 steps to measure ROI on customer experience.

Social Business in 2012
It was almost a year ago that Dion Hinchliffe proposed how digital business would evolve in 2012. So how did we do? Have we evolved our strategies and technologies and made a difference? It's time for reflection.

And while we're there, let's consider where SharePoint sits in the content management world.

Open Source for Web Experience Management?
Forrester surveyed 150+ enterprise technology buyers. Find out what they know and why now is the time to consider open source solutions.
> Download the Report

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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