Digital asset management software provider Picturepark has released version 8.4 of its system, which seeks to move the focus from managing files to managing content.

The Switzerland-based Picturepark had teased in November that this content-oriented approach was coming. In announcing the new version this week, CEO Ramon Forster said in a statement that DAM “is not about files,” but is about “metadata that properly reflects the content in those files.”

Appropriate Metadata

He added that, since content evolves and stakeholder perspectives differ, “metadata must evolve” and that version 8.4 supports that evolution by allowing users to “think smarter about metadata because they don’t have to think in terms of one-size-fits-all for their metadata schemas.”

In other words, as Picturepark says on its Website, “no more 'video duration’ metadata for your Word documents.”

One way the new release does that is through an ability to support per-asset metadata schemas for the entire lifecycle of an asset’s content. The company gives the example of company event images, which have been photographed by the company and therefore do not need Usage Terms or License Expiration value fields in their metadata in order to manage them.

Different Metadata Needs

Similarly, works-in-progress can drop their Due Date and Development Stage metadata fields after they’ve passed from being in-progress to becoming a completed, usable asset. Or archive-ready content can inherit Archive Data and Location values. When an asset is ready for distribution, a user can apply the appropriate template whose metadata fields are ready for that purpose.

Picturepark has also taken in consideration the fact that different departments, sharing the same digital asset management system, do not have the same metadata needs for their content. Legal does not need Marketing’s asset names, which might have been chosen to assist search engine optimization, while Marketing has no need for the Usage Clearance fields. The new version allows users to see only the metadata that is relevant to their user class.

The company said that this purpose and user-appropriate layering of relevant metadata, easily applied or automatically revised, allows users to work more intuitively with the assets.

Other New Features


Search can be more easily category-limited in Picturepark's new version 8.4.

Version 8.4 also features updated support for controlled vocabularies, in which any branch of a category tree can become the basis for terms that are allowed in metadata. There are also various usability enhancements, a widget dashboard with a blog feed, a user activity log that offers links to what’s new, and the ability to bring external Web apps or content into Picturepark through an iFrame.

Shared asset collection links can now be edited at any time, notifications can be restricted to only those that require the recipient’s attention, search can more easily be limited to certain categories, and the Web services API has been enhanced for better integration.