Enterprise 2.0 Roll-up: Yammer Turns Facebook, Mobile Outshines Social Media Tools

4 minute read
Chelsi Nakano avatar

While activity feeds and collaboration still proved to be hot stuff this week (thanks, #tcdisrupt), a recent poll revealed what looks like the next game changer in enterprise two-dot-oh. 

Yammer's New Platform is Facebook for the Enterprise

Yammer used their precious stage time at this year's TechCrunch Disrupt conference to debut what CEO David Sacks called the company's biggest announcement since releasing the platform at the very same event in 2008.

The second version of the microblogging tool aims to be an all-out social network for the enterprise, taking what looks like many a tip from Facebook:


Yammer "2.0" interface

While conversation is obviously still the central focus, the new Yammer features a number of applications that expand functionality beyond the walls of messaging. Among them:

  • Events – Invite co-workers to company or group events and track responses. Download events into Microsoft Outlook or Google calendar.
  • Links – Share URLs with co-workers in a form that displays videos and images inline.
  • Topics – Tag content with topics, enabling better collection and curation of conversations and data.
  • Presence – See who is online now and how they are connected to Yammer (i.e. website, the desktop client or a mobile client.)
  • Enhanced Analytics – Provides network administrators with interactive charts to track engagement in their network.

Sacks stressed the extent to which these applications are interactive: "The Yammer apps don't live in widgets, they aren't there via a published story that links to another site, they are fully dynamic and interactive within the feed."

Yammer is also giving developers the opportunity to create and sell their own Yammer applications in a Google Apps Marketplace fashion. For starters, the Crocodoc app allows users to highlight on PDFs, Word documents, images and other files attached to Yammer messages. Meanwhile, a new Zendesk app attaches Zendesk customer service ticket to Yammer messages. Word on the street is that Box, Expensify and Lithium Yammer apps are also currently in development.

MangoApps 2.0 Aims to Outdo Both Yammer and Chatter

MangoSpring (news, site), another message-based tool for the enterprise, released the second version of their platform this week as well. MangoApps 2.0 aims to correct everything that went awry in its predecessor, as well as bump players like Yammer and Chatter out of the running for most awesome message-based, social network-y, enterprise collaboration doohickey. 

Rather than give you everything at once, MangoApps 2.0 offers collaboration and communication functionality à la carte. You simply review the options and only pay for what you need:


MangoApps 2.0 concept

If you're conflicted, we understand. As we discussed last week, the microblogging-based collaboration game is turning into an all-out war. Check out a nifty chart displaying all the ways that, according to MangoSpring, the MangoApps platform is the best of the best here

Poll Results: The Next Big Thing for Enterprise Information Management

We're wrapping out last week of the Enterprise Information Management focus this week, the bow being a final poll that revealed some very interesting data. 

Learning Opportunities

The question: What do you think is the next big thing for Information Management?

The answer: 


Mobile leads with 40% of the vote while social media tools trail behind at 14%. Surprised? Confused? Feeling a bit of both? Billy Cripe, VP of Marketing at Fishbowl Solutions, a consulting firm focused on content management solutions, explains it like this:

Mobile devices are hyper-ubiquitous. It’s not just that everyone has them, it’s that everyone has one WITH them.

Wuh-oh. Perhaps it's time to turn your attention away from SM tools for just a second. More on these poll results here

Or, check out some of this week's mobile articles: 

Design Web Apps for SharePoint, Cloud Without Touching Code

Building Web 2.0 applications quickly and without the headache that comes with detailing code would be ideal, right?. Enter Iron Speed, a company that offers such a solution. Iron Speed Designer can help non-tech people build apps for SharePoint 2010 via an application generator:

Even if you don't run a SharePoint development environment, you can still use Iron Speed to create SharePoint applications. And, in addition to SharePoint, Iron Speed Designer supports a number of third party controls, including Crystal Reports, FCKEditor, Infragistics and Telerik RAD Controls, so you don't need to create everything from scratch.

Check out more details here