Mobile Enterprise: Android OS, Best Practices for Developing Mobile Strategies

3 minute read
Marisa Peacock avatar

This week we focus on the Android OS and best practices for implementing company-wide mobile strategies.

Convert Content for Android OS

Making your content mobile friendly is harder than it sounds. However, more tools are emerging to help companies create content for multiple platforms, from iPads to smartphones, across a variety of operating systems. Recently, AppsGeyser privately launched a web platform that allows you to convert any web content to an Android App.

With AppsGeyser companies can create an Android app three ways:

  1. Grabbing any website content block or web widget
  2. Copying and pasting HTML code, JavaScript, AJAX or Flash
  3. Entering the URL of your website

VAppsGeyser on Vimeo

In two steps, an app can be created. QR codes can be activated, as well. Best of all, AppsGeyser is free to use and allows enrollment in a Rewards Program, which utilizes a pay-per-click model where companies can get paid every time their users click on ads in the App.

Android OS Shows Growth

In their most recent report, Millennial Media’s Mobile Mix shows that Android surpassed iOS as the largest smartphone OS on their network -- an 8% increase month-over-month and 46% impression share on MM’s network in December.

The report, which focuses on key advertising trends, specifically mobile manufacturers, devices, operating systems and connected devices, also showed that Android applications represented 55% of the Application Platform Mix in Q4 2010, a 13% increase quarter-over-quarter. Android devices also represented 16 of the Top 30 Mobile Devices in December, up from 11 devices in November 2010.

Learning Opportunities


What does this mean for Android and the mobile enterprise? For one, it shows that tools like the aforementioned AppGeyser may come in handy for a company looking to stay up-to-date with emerging technologies and platforms. Secondly, it’s an indication that Android may be emerging as a popular Apple alternative, giving users the flexibility and access that many Blackberry and Apple users crave. Bottom line, the smartphone market is constantly changing, leaving no time to get comfortable or complacent with your mobile strategy.

Best Practices for Mobile Enterprise Strategies

Speaking of mobile strategies, a recent study by Forrester identified fifteen mobile policy best practices. Born out of six months spent assisting 121 enterprise clients with developing or refining their mobile policy in an effort to meet the demands of changing mobile landscape, Forrester’s best practices reflect lessons learned “keeping corporate data secure, employees productive and happy, and costs down, while selectively embracing the consumerization of IT where appropriate.”

Among the 15 practices highlighted, a few caught our attention. Namely, the following:

  • #2: Determine the varying levels of service and support options for the segmented workforce.
  • #5: Enforce strong security policies that prevent data security breaches.
  • #7: Extend acceptable use policies to all current and future mobile devices.
  • #10: Determine how users will be provisioned with enterprise-class applications.
  • #11: Require users to back up their own personal data.

These practices in particular, highlight both the need to accommodate the empowered employee and the flexibility that companies have when developing and implementing company-wide strategies. Just as every employee doesn’t have the same access to desktop information, the same controls can be put into place when it comes to mobile platforms.

By developing strategies that mirror current restrictions companies can benefit from the productivity mobile workers afford them, while ensuring that information is accessed and shared in a secure manner.