Articles
“Out of sight, out of mind” might be just what we need from our mobile devices.
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In 2018, organizations will turn to AI-driven technology for a ompetitive edge
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Sure it's OK to check Facebook or send a personal text while at work. That is, if you can find the time between keeping up on Yammer, collaborating over Skype and shoveling through the 125 emails the average office worker receives daily.
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On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular. The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and
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Hold the (cell) phone.
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Though it appears there will be some relief for the besieged PC market in Gartner’s second quarter predictions for 2014, the relief will be be only temporary. Overall, the global devices market will witness a revival in 2014, increasing by 4.2 percent over 2013.
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Back in 1975, singer-songwriter Paul Simon told us there must be 50 ways to leave your lover. But that was before we all had perpetual connectivity to every person, place and thing we ever knew or imagined through smartphones, tablets and other assorted Internet-connected devices.
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While the exact form of the Internet of Things (IoT) is still nebulous, its size is not. According to new research from Gartner, it will include 26 billion units — excluding PCs, tablets and smartphones — by 2020. It will also have a global economic value of $1.9 trillion.
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Mobile commerce has gone from a theoretical possibility to a practical imperative. Marketers don't have to look any further than the statistics from Black Friday to understand that. But how you reach your customer on their smartphones is an ever changing game.
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With Thanksgiving Day, Black Friday and Cyber Monday sales looming, new super-powerful game consoles — the PlayStation 4 and Xbox One — appear to be the hot tickets this year.
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Nokia's play to stay in the smartphone game is paying off as buyers flock to its wide range of Windows Phone 8 devices packing great camera technology. With its upcoming acquisition by Microsoft, the $7.
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We've already seen the the Nexus 5 phone in black, thanks to leaks last week from Google. Now images are floating around of the phone stylish white, with the chatter coalescing around a Nov. 1 release date.
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There's no doubt mobile in the marketplace influences the way consumers shop. Whether they are using their smartphone to compare prices or pulling out tablets to access coupons and retail discounts, consumers are increasingly incorporating mobile devices into their shopping experiences.
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While smartphones and tablets have exploded, the smart TV concept has struggled. Sure, people are buying sets, but those extra features and apps have been overlooked thanks to niche stores, complex menus and other customer experience issues.
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