Mobile iOS Integration Drives Creative Cloud Update #AdobeMAX

3 minute read
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Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles.

The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go.

It's only for iOS, though -- at least for now.

'Milestone' Release

Early feedback from attendees at this morning's demos from LA have been positive:

Adobe calls it a "milestone release of Creative Cloud that transforms how creatives work across desktops and devices." At last check, about 2.3 million people use the Creative Cloud, which is a little more than 2 years old.

The release today features updates to 13 Creative Cloud desktop tools that link to new integrated mobile apps that "extend the power" of the Photoshop, Lightroom, Illustrator and Premiere franchises onto mobile devices, according to Adobe officials.

Jeffrey Veen, CEO and co-founder of Typekit and vice president of products at Adobe, demoed the mobile integration this morning in Los Angeles. He took a mobile pic of one of his children's toys, and then showed it producing color palettes in Photoshop related to that toy.

All of this was done in a new "Creative Profile" Adobe launched today that connects users to their work and to the assets they use.

Learning Opportunities

Only iOS for Now

One Creative Cloud user was disappointed to learn that the new mobile features only connect to iOS. Reached by CMSWire today, an Adobe Max media representative confirmed the new Creative Cloud connected mobile apps are iOS only.

Liam Brazier, who owns his own illustration and animation company in London, uses Illustrator and Animator in the Adobe Creative Cloud. He told CMSWire he's all for innovation, and "some of these apps seem great, but I just wish I could use them."

He uses an Android.

"Nothing against Apple mobile products either. I've had many iPhones in past, but just jumped ship as I got better monthly deal with an HTC One," he said. "Just feels a little like I’m being penalized for something."

Scott Belsky, vice president of Creative Cloud Ecosystem & Behance, told the audience during a presentation today Adobe is working on mobile integration outside iOS, including Android and Windows for Adobe's Creative SDK, "so stay tuned for that." 

Another Adobe official promised enterprises today there will be enhancements in the private cloud and on-premise in Creative Cloud.