Feature
ECM + Multichannel Engagement
This year, GIlbane, well known for its content technologies insights, hosts its annual web and enterprise content management conference in Boston between November 29 and December 1, 2011. Attendees can follow four tracks, including
- Colleagues & Collaboration
- Cross-Media Publishing
- Customers & Engagement
- Content Technology
Gilbane Boston also offers a variety of speakers, from content strategists, marketing analysts, executives and research directors with experience across different industries, from higher education, interactive marketing and enterprise communications.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
While the conference schedule is jam-packed with relevant, interesting and engaging sessions, here are a few we’re excited to attend.
Managing Digital Assets in the New Multi-channel World
- Speakers: David Lipsey, SVP, Business Development & Digital Media Services EVNN Digital Media Services (moderator); Faith Robinson, Director ECM & DAM, Hasbro Inc; Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
- Track: Cross-Media Publishing
- Description: Digital Asset Management has always been much more complicated than it sounds. The proliferation of publishing channels adds more complexity, and more cost. This session will provide perspective on what is involved and how to benchmark your efforts against other organizations with similar challenges.
Making the Case for Tweets, Friends, Likes and Pokes in the Enterprise
- Speakers: Marc Strohlein, Principal, Agile Business Logic (moderator); Craig Hays, Senior Director & BI and Collaboration Consultant, Avanade; Joern Bodemann, CEO, e-Spirit AG
- Track: Colleagues & Collaboration
- Description: Social networks and tools have arrived in a big way, but many business leaders are skeptical and as a result, social initiatives are often too limited in scope. This session provides the tools to frame a business case for enterprise social tools, measure impacts, and ensure not only adoption, but also real impact on business performance. Participants will gain insight into how to transform ambitions to improved collaboration innovation into hard, fact-based business cases that resonate with corporate managers and convert skeptics to converts.
Social Matters
- Speakers: Scott Liewehr, Senior Consultant, Web Content Management, Outsell's Gilbane Services (moderator); Georgiana Cohen, Manager, Web Content and Strategy, Tufts University & Co-founder, Meet Content; Marisa Peacock, Social Media Strategist & Marketing Consultant, & Senior Reporter CMSWire.com
- Track: Colleagues & Collaboration; Customers & Engagement
- Description: With the maturation of social media, we are surrounded by calls to link our real-life activities to their online complements. In your role as a web communicator, how can you do this in a way that serves both your needs and the needs of your audiences? How can you activate the ambient intimacy and latent connectivity around you to engage your audiences with relevant content? How can you bridge online community with off-line community? Also, how can the role of a Community Manager further your engagement with visitors, and help turn content into valuable conversations? How can they help to engage, promote and monitor your communities so that you are building valuable and meaningful relationships that benefit both your company and your customers.
Marketing & IT - How to Work Together
- Speakers: Nancy Clarke, Senior Consultant, Outsell's Gilbane Services (moderator); Chris Summers, Founder, UrbanCherry LLC; Dan Strauss, Chief Product Officer, EndPlay
- Track: Content Technology
- Description: One of the most striking shifts in the market for web and content technologies is the growing influence, and sometimes dominance, of marketing organizations technology selection and strategy. No surprise since the corporate website is the front door to the world. IT and Marketing need to be partners, and this means change. This session will help you think about how to have a successful partnership, especially for large-scale web initiatives.
Tackling Issues You Can No Longer Ignore
Gilbane promises to offer more than your traditional web content management issues. It also aims to explore emerging technologies and media platforms that organizations are finally having to confront and integrate into their business process. Set your Outlook calendars to "out of office" and we look forward to seeing you in Boston in November.
