SharePoint 2010 Integrates Web Analytics Service

As the May 12th release date draws nearer, Microsoft continues to release teaser tidbits of information about SharePoint 2010. The latest to leak is a look at the platform’s new integrated Web analytics service.       

SharePoint 2010’s integrated Web Analytics tool is like a tricked-out version of the previous Usage Analysis feature. Designed to reveal which content is most popular and which is not, users will find three categories of reports available out-of-the-box:

Traffic Reports:

  • Number of Page Views
  • Top Visitors
  • Top Referrers
  • Daily Unique Visitors, Top Destinations, Top Browsers, etc.

Search Reports

  • How many times users searched 
  • Top Queries
  • What queries have high failure rates
  • Best Bet Usage, Search keywords, etc.

Inventory reports:

  • What is the total disk drive space user 
  • How many sites exist
  • Top Site Product Versions, Top Site Languages, etc.

This kind of integration will be especially handy for companies interested in pruning their unused sites (think old project pages), and it can certainly help with understanding how employees are actually using SharePoint itself, which is the first step in optimizing site design, terms, etc. 

The Look of Web Analytics

The first thing users will see when accessing SharePoint Web analytics is an overview page that displays some of the key metrics mentioned above:

SharePoint 2010 Web Analytics Overview

To get a deeper look, users can create their own reports as well. A Custom Report button is provided to export data to Excel. This way, both techies and non-techies can add charts, set specific filters, and combine data from multiple reports.  Moreover, this Excel data is refreshable, which means that customized reports will continue to stay up-to-date: 

SharePoint 2010 Custom Reports

Workflows, another new feature, enables users to schedule the release of reports by either a time frame or when specific conditions are met. For example, you can set it so that users receive an e-mail every time the total number of page views drops by a specified percentage week-over-week.

New and Improved

This combination of features certainly blows SharePoint's previous usage analysis capabilities out of the water, but it's not an all-encompassing analytics package that can pick apart a ton of trending information. Still, making this sort of analytical data broadly available improves the entire SharePoint ecosystem, and lets everyone be a part of tracking what's hot and what's not. 

For more information, check out Microsoft's summary here