Articles
Tag: web optimization
-
1.75B Reasons You Should Redesign Your Website
But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices. Responding to Customers Reasons like these drove RCI.com,
Continue reading...
-
Rethink Your Redesign Strategies to Hit Your Targets
The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using. That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second.
Continue reading...
-
Investments in Testing, Optimization Pays Off for Large E-Commerce Sites
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
Continue reading...
-
SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
Continue reading...
-
Learn to Optimize: Web Experience in Higher Education #emetrics
Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.
Continue reading...
-
Analytics Teams + the Focus on Customer Experience #emetrics
Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from. That's a unique position to be in, but the tools and systems such a business employs could be
Continue reading...
-
Web Experience: Lean Usability as a Design Model
Lean usability focuses on customer needs and quickly iterates its way to success based on evidence of customer behavior. I’m just back from a very interesting conference in Denver, USA, about lean usability.
Continue reading...
-
Web Engagement: Social Media is a Trojan Horse
The core business case of the Web is that it creates disengagement -- not engagement -- with customers. Driven by a focus on technology and cost reduction, customer disengagement has been the core, driving, unrelenting focus of organizations for the past twenty-five years. Removing human-to-human interaction reduces costs.
Continue reading...
-
Content Strategy: Why Review and Remove Are Such Critical Web Skills
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall. If most websites were organisms, they would constitute very dysfunctional ones. They would have a strange digestive system. It would have a capacity to eat lots and lots of content.
Continue reading...
-
Customer Experience: You Can't Predict the Future But You Can Adapt to It
The more complex the world becomes the less predictable it becomes. Thus, adaptability is key to success. "Have you ever thought economists were far more confident in their statements about the world than they had any right to be? Well, now there's proof.
Continue reading...
-
Web Experience: Designing for the Obvious, the Boring, the "Of Course"
Making things that are simple and useful is often the result of a lot of boring and tedious work. Getting to the heart of simplicity is about having a real clarity of purpose.
Continue reading...
-
Web Experience: Beautiful Does Not Always Mean Usable
It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.
Continue reading...
-
Let Your Customers Optimize Your Website for You
Brands that regard their websites as a primary revenue source have three very distinct priorities: give customers an optimal experience, create loyalty and convert potentially passive browsers into active buyers.
Continue reading...
-
Poorly Designed Mobile Websites are Killing Your Smartphone Battery
With the growing popularity of mobile devices such as smartphones and tablets, not all websites are churning out mobile-friendly content, it seems. According to a recent study, poorly designed websites are probably killing your battery faster than they should be. Previously, we featured how free apps and games are more likely to drain smartphones' and tablets' batteries,
Continue reading...
