Articles
Tag: web optimization
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1.75B Reasons You Should Redesign Your Website
But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those
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Rethink Your Redesign Strategies to Hit Your Targets
The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using. That theme surfaced again Tuesday in a CMS
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Investments in Testing, Optimization Pays Off for Large E-Commerce Sites
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience
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SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted
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Learn to Optimize: Web Experience in Higher Education #emetrics
Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apo
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Analytics Teams + the Focus on Customer Experience #emetrics
Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from.That's a un
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Web Experience: Lean Usability as a Design Model
Lean usability focuses on customer needs and quickly iterates its way to success based on evidence of customer behavior.I’m just back from a very interesting conference in Denver, USA, about lea
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Web Engagement: Social Media is a Trojan Horse
The core business case of the Web is that it creates disengagement -- not engagement -- with customers. Driven by a focus on technology and cost reduction, customer disengagement has been the cor
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Content Strategy: Why Review and Remove Are Such Critical Web Skills
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.If most websites were organisms, they would constitute very dysfunctional ones. They
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Customer Experience: You Can't Predict the Future But You Can Adapt to It
The more complex the world becomes the less predictable it becomes. Thus, adaptability is key to success."Have you ever thought economists were far more confident in their statements about the wo
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Web Experience: Designing for the Obvious, the Boring, the "Of Course"
Making things that are simple and useful is often the result of a lot of boring and tedious work.Getting to the heart of simplicity is about having a real clarity of purpose. What is the core use of t
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Web Experience: Beautiful Does Not Always Mean Usable
It's good to make your website or application as beautiful as possible, but not at the expense of usefulness."Did you ever come across a product that looked beautiful but was awful to use? Or stu
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Let Your Customers Optimize Your Website for You
Brands that regard their websites as a primary revenue source have three very distinct priorities: give customers an optimal experience, create loyalty and convert potentially passive browsers into ac
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Poorly Designed Mobile Websites are Killing Your Smartphone Battery
With the growing popularity of mobile devices such as smartphones and tablets, not all websites are churning out mobile-friendly content, it seems. According to a recent study, poorly designed website
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