Articles
Tag: web analytics
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Are Your Web Metrics Reliable?
Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly.
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Reading the Digital Cues: Actions Speak Louder Than Words
“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou “It was scary at the beginning, then it was funny and really cool,” my five-year-old answered, when I asked what she thought of
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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015.
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Artificial Intelligence Is the New Business Intelligence
Artificial intelligence (AI) is a theme that’s been frequently dramatized by the entertainment industry. We see it in the form of humanoid figures with superhuman intelligence. These AI marvels work 24/7, nearly at the speed of light, yet they never get tired or complain.
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When Data Deceives: Making Data-Driven Decisions Without Misreading Analytics
We've all heard it by now: we're living in a golden age of data. Marketers (and entire enterprises) are leveraging advanced analytics and machine learning technologies to get the most out of their customer data, as they should.
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On Our Radar: Lytics
We continue our On Our Radar series today with a look into customer data management platform Lytics. We've also covered in this series WiSilica, Localytics, Cotap and Affectiva. Year founded: 2012 Founders: CEO James McDermott and CTO Aaron Raddon. McDermott and Raddon met while working in
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One-Off SEO Tools to the Rescue?
Just the other day, I read a tweet from a teenage entrepreneur decrying how SEO is a waste of time.
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Maximizing Your Enhanced Marketing Campaigns
For years paid search has been part of the digital marketing solutions for businesses. But the role of paid search has been changing, thanks in part to enhanced campaigns — a paid search bid setting that permits bid customization to optimize a budget.
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The Benefits of Search Analytics in Google Webmaster
Google Webmaster Search Console has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic.
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How Treemaps Augment Google Analytics Reports
Google has recently introduced a new treemap feature in its analytics reporting suite. Treemap visualization allows the user to quickly highlight the largest influence of a data set. For those of you who have never heard of a treemap, fear not.
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Can AgilOne Help You Optimize Your Marketing Spend?
As consumers rapidly adopt new technologies, marketers are seeking new methods to connect with customers through their technology of choice. Moreover they are discovering opportunities to create connections using data from trusted analytics solutions such as Google Analytics. But some analysis is not always a straightforward review within a dashboard.
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Guide the Buyer's Journey with Web Experience Data
Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
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How Evergage Makes Google Analytics Better
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
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Yes, Marketers: You Still Need Email for Digital CX
Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.
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