There's no predicting what will come up during a Tweet Jam, and this week's SharePoint Tweet Jam was no different.

Panelists covered the same ground that our feature writers did this week and weeks previous, touching on questions of governance, adoption challenges and breakfast meats. 

We also had reports from the conference field, with updates streaming in from DrupalCon Munich, the Business Marketing Association's Denver conference and Altamont Group's Social Media Intelligence in San Francisco. 

Read on for details.

It's SharePoint's World, We're Just Living in It

Is SharePoint in the Cloud For You?

Rob Koplowitz (@rkoplowitz): The days of Microsoft SharePoint being only a locally installed software product are over.

Microsoft's commitment to SharePoint in the cloud is evident in its massive data-center investments, its costly retrofitting of the code base to support multitenancy and access via subscription and its emphasis on "cloud" in sales and marketing efforts. But the reality is Office 365/SharePoint Online are still only release two and Microsoft usually needs three releases to get a product right. 

SharePoint 2013: Improved Social Networking and Workflows

Laura Rogers (@wonderlaura): It's been a lot of fun trying out the new version of SharePoint so far. Microsoft has done a great job this time, putting out a ton of documentation, training and videos as soon as this preview version became available. There's a lot to read, but it has also been great trying everything out and digging in a bit to see the new functionalities in action.

SharePoint Business Governance Strategy: Managing Governance Documents

Frederik Leksell (@letstalkgov): Continuing my high level SharePoint business governance strategy series, today we are looking at methods of managing governance documents to ensure that information is easily accessible to all, aiding in communication of and adherence to governance rules.

SharePoint 2013 Needs Less Features, Not More

Chris Wright (@scribbleagency): There are certain specialties that appear to be so simple from a laymen’s point of view that one can’t help but wonder the harm in doing the job themselves. But the idiom “a little knowledge is a dangerous thing” originated for a reason. Unfortunately, it is all too often capably illustrated in organizational risk management practices.

The Path From Fileshare to SharePoint

Christian Buckley (@buckleyplanet): One of the major complaints about SharePoint is that, while it contains the potential for expanded business productivity and automation, within many organizations it has become yet another file share. 

While that may be true, the primary difference is that, unlike those old file shares, SharePoint has the potential to be expanded upon. It is the sleeping giant in the organization. And funny enough, one of the major trends these days is movement of old network file shares and their vast volumes of unstructured data into SharePoint.

35,000 Foot View of SharePoint 2013 for Developers

Brian Alderman (@brianalderman): Are you ready for SharePoint 2013?

In this third installation of my four part series giving a 35,000-foot overview of some of the major changes expected in SharePoint 2013, we will be looking at some of the new features that will specifically affect SharePoint designers. 

SharePoint Projects: Ant Clay on the Importance of Vision

Siobhan Fagan (@smg_Siobhan): Everyone wants to believe that there is a single bullet solution to solve all SharePoint problems. While the answers are never that simple, the starting point is: asking the question "why?"

Ant Clay, Founder and CEO of Soulsailor Consulting Ltd, is one of a new breed of SharePoint business technology consultants. Known to ask clients repeatedly “Why?” until they breakdown and admit “they just don’t know,” we thought we'd turn the tables on him to ask a few questions about SharePoint, governance and the upcoming release of SharePoint 2013.

Field Notes

News From the Front: Simpler, Mobile Drupal 8 Previewed #Drupalcon

Ben Finklea (@benfinklea): For those in the Drupal community, DrupalCon is simply DrupalCon. For the rest of you: DrupalCon is a bi-annual Drupal conference put on by the Drupal Association. It’s a world-class tech conference, it is THE place for Drupal news and it’s happening this week in Munich, Germany. 

Marketing vs IT: Who Drives the Customer Experience? #BMAthriving

Carla Johnson (@carlajohnson): For many organizations, their definition of customer experience falls into a customer support department heavily staffed to keep wait times for call centers low. But that’s missing the mark.

A Little Bit of Knowledge Does Not Good Risk Management Make

Peter Spier (@peter_spier): There are certain specialties that appear to be so simple from a laymen’s point of view that one can’t help but wonder the harm in doing the job themselves. But the idiom “a little knowledge is a dangerous thing” originated for a reason. Unfortunately, it is all too often capably illustrated in organizational risk management practices.

Is Marketing Absorbing IT's Role for Marketing Automation? #BMAthriving

Carla Johnson (@carlajohnson): As the role of marketing grows with importance within organizations, budgets have begun to shift as well. With marketing becoming increasingly technology based, it now stands as an indisputable driver of IT purchases. So much so that Gartner research predicts that by 2017, CMOs will have larger IT budgets than CIOs.

Does the Customer Hold All the Cards? #socialintel2012

Matthew O'Connel (@jefferson_smth): Gone are the days when your product would sink or swim based on brilliant packaging, placement and promotion. Here are the times when you must provide something of distinct value to start with, then tackle the challenge of convincing the world that the value is real. Marketing practices no longer peddle a product that scratches an itch; they present a collaborative approach to meeting people's needs.

A New Way to Think About Social Media #socialintel2012

Matthew O'Connel (@jefferson_smth): Day One at the Social Media Intelligence Conference yielded thoughtful amendments to the word-of-mouth textbook on enterprise-level social media strategy. As the opportunities for social networking expand exponentially, so do the possibilities they offer. 

You'll still hear no (smart) business person deny the relative infancy of social data, but like the medium itself, a pervasiveness of theory, experimentation, pontification and opinion is helping to shift some preconceived notions into practiced, applicable strategy.

Let's Get it On(line)

Free or Paid Content Online? Five Things Publishers Should Consider 

Mik Stroyberg (@issuu): A recent Adweek article noted that print magazine newsstand sales are still falling, with major titles like Vogue, Cosmopolitan, Elle and The Oprah Magazine experiencing double-digit drops. The majority of readers still get content through print channels, but as tablets catch on, more and more consumers are turning to digital sources.

Big Data Gets Nailed

Virginia Backaitis: Everyone is getting it on with Big Data.

And when I say everyone, I mean everyone. From the Mad (Ad) Men on Madison Avenue to the Obama Administration to Cyber Criminals, Investment Bankers, Insurers, Health Care Providers, Biotechs and even Celebjuicer, a website that tracks conversations between celebrities on Twitter. 

Web Engagement: Social Media is a Trojan Horse

Gerry McGovern (@gerrymcgovern): The core business case of the Web is that it creates disengagement — not engagement — with customers.

Driven by a focus on technology and cost reduction, customer disengagement has been the core, driving, unrelenting focus of organizations for the past twenty-five years. Removing human-to-human interaction reduces costs. The Web is a perfect channel through which this self-service model can be driven.

Content Marketing: Know WHY You're Heading in that Direction

Carla Johnson (@carlajohnson): One of the best books I’ve ever read is Simon Sinek’s "Start with Why." The premise of Sinek’s book is that before we do anything, we need to understand our motives. He calls it our “why.”Much of what we focus on is what we do as a company or how we deliver our products and services. Pretty straightforward, logical thinking that makes us our own worst enemy, because this discussion quickly deteriorates into a “me too” approach. 

Content Marketing 2.0: Combining Content & Merchandising Strategies to Drive Results

Eric Tobias (@erictobiasin):  Content marketing can influence SEO, increase social engagement and position a brand as an industry thought leader. However, a recent study reports that only 41 percent of B2B marketers think content marketing is effective in generating leads and revenue.

Delivering Content to Mobile Devices: A Strategy for Implementation

Palash Ghosh: We all know our mobile devices are not only for making calls, sending text and listening music anymore. It goes far beyond that and they have become part of our everyday life in recent years -- so much so that we like to do almost all our personal and business transactions using some form of handheld devices.

A Little Birdie Told Me Twitter was Doing Product Strategy via API 

Stephen Fishman (@trivoca): Late last week, Twitter announced a series of API changes that it plans to launch in the upcoming weeks. The changes covered several different areas including changes to authentication requirements, changes to number of calls an end-point can make to Twitter in an hour (both up and down) and creating a series of binding agreements that developers and applications must adhere to. While the API will be released shortly, developers will have a migration period of 6 months before the old API is retired. 

Use Your Social Networks to Overcome International Marketing Barriers

Rob Vandenberg (@robvandenberg): Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.

Better, Stronger, Faster Enterprises: We Have the Technology

Revenue Generation Using Digital Asset Management 

Naresh Sarwan (@damnews): The business case for buying a DAM system to enhance productivity by helping users to find assets more quickly is fairly widely understood by most end users. In some situations, however, either that isn't enough to justify the expense of a new DAM system or there are additional factors that cause organizations to look for other ways to make the investment case stack up.

Driving Business Efficiency: Process and Project Management Fusion & the Impact of Time

Joby O'Brien: Webster’s dictionary defines “fusion” as a merging of diverse, distinct or separate elements into a unified whole. In the past while the word fusion was typically used in the context of energy, most recently it has become associated with food and music. “Asian fusion” restaurants offer an East meets West culinary experience, and today’s music offers a fusion of styles, combining jazz with rock or ethnic elements with more traditional sounds.

Intranet Launch Checklist

Krystle  Karavas (@karavask): You are about to launch your intranet site and you ask yourself “Have I forgotten anything?

Ensure that you are ready for launch with this simple checklist.

Next week wraps up August, and with it our SharePoint coverage. Don't fear, you'll still get your fill.