Experts Dish: Taking the Enterprise Mobile

We continued our mobile theme this week with expert advice on everything from planning your mobile strategy to determining how smart your smartphone really is. 

• Mobile Internet Era: Planning Your Mobile Strategy. Today we are at the beginning of a mammoth tech cycle that will eclipse the PC-based Internet and completely change content management. It’s the Mobile Internet Era. If you have not done so already, it’s time to put your mobile strategy in motion.


• The Mobile Intranet: Are We There Yet?. The Mobile Enterprise is the editorial theme here at CMSWire this month and many of my colleagues have written interesting articles, which have prompted me to look again at what exactly is required to achieve a "mobile intranet".


• Is Enterprise 3.0 the "Mobile Enterprise"? While Enterprise 3.0 has yet to be defined by academia or business, the year 2011 will no doubt mark the beginning of the Mobile Enterprise. If this is indeed the case, the first question is whether or not Enterprise 2.0 is over?


• MicroStrategy and the Rise of Mobile Business Intelligence. Wende Cover, director of marketing at Microstrategy, expects the Mobile Internet to dwarf all previous Information Technology waves with its sheer size (number of users) and convenience. As a result, mobile devices such as the iPhone and iPad will become the de facto way that companies access business information (BI). That’s why many businesses are recognizing the value of empowering their executives, workforce, suppliers and business partners with actionable information at all times, not just while they are at their desktop computers.


• Mobile Content & Collaboration: Let's Face It, You Aren't Ready. I don’t mean YOU. I mean your organization, and your infrastructure. And the direction the culture and technology of your organization has been headed for a long time.


• Enterprise Information Mobility: How Smart is Your Smartphone? In all the excitement surrounding the launch of SharePoint 2010 in May 2010 another very significant development was overlooked, and that was the purchase of Sybase by SAP. This acquisition brought together business intelligence (in its widest definition) and mobile network management expertise.

And in Other Expert Advice...

• Can Social Media be the Next Big Lever for Business Intelligence? The phenomenal rise of social media has created a huge opportunity from a Business Intelligence perspective on two accounts. One, due to the sheer volume of content being generated on social media platforms. Second, due to the potential that this data holds for getting transformed into business critical insights.
• Marketing Metamorphosis: The Continuing Evolution of Customer Acquisition, Engagement and Retention. There is a significant opportunity for marketers today to forge new, mutually beneficial and profitable long-term relationships with customers. The challenge is to do so in ways that meet customers wherever they are, and communicate with them in whatever modes they prefer. Marketers need to provide a targeted, rich, interactive and consistent multi-channel experience for customers. Achievement of this goal requires that marketers utilize social computing and understand its power for enabling effective targeting, engagement, optimization and retention using the web.
• Implementing Enterprise 2.0 for the Federal Government: Business Drivers. What are the business drivers for Enterprise 2.0 in the federal government? In a word, the economy. The federal government is being asked to do much more with less. The recession that has engulfed the nation is also making it tough to secure budgets innovative system initiatives such as enterprise 2.0. In the past, government leaders could secure the budget for large Enterprise Resource Planning (ERP) implementations projects with little scrutiny. However, now the same type of funding, and even the will to consider ERP implementation, is no longer there. The federal government needs faster, more intuitive and more cost-effective solutions to solve existing and new problems.
• Why Businesses Need Adaptive Case Management to Achieve Long-Term Success. The rise of knowledge work is making it more important to have a strategy addressing improvements for untamed manual processes in paper-intensive environments. In this second article in my series on Adaptive Case Management (read the first one: How Adaptive Case Management Helps Businesses Overcome Challenges and Improve Performance), I discuss the role that adaptive case management technology can play in that strategy.
• Enterprise Collaboration: Agree On How to Collaborate Up Front. If you don't agree on how to collaborate with other people before you actually start collaborating with them, chances are you will soon find yourself in a situation that can best be described as a "collaborative mess". Why? You guessed it — because you will resort back to ad-hoc, email-based collaboration.