Feature
The change required to become a Social Business is huge.
This process is not simply about implementing new social and collaborative tools. It's about a fundamental change to organizational culture.
If done right, the organization that embraces and thrives on being more connected (and engaged) with its customers and employees will be on top. If done wrong...well we don't have to tell you the horror stories, you can read those on Twitter.
In keeping with our editorial theme, Social Business in 2012: How are we doing?, our poll asks you:
This month's poll will run until June 25th at which time we'll take the results and provide a summary for you.
