This month's focus on the social business is still going strong in the lead up to next week's Tweet Jam. Our contributors took a long look at existing social tools and organizational culture and found there's work still to be done. We learned about some common lead scoring mistakes and received some hard earned tips on how to make your automation project a successful one. 

Top Social Business Article

Upon observation of current social collaboration tools it's evident that those currently available just aren't going to be good enough. Does the solution lie in slightly better collaboration tools or is something else needed? Stowe Boyd (@stoweboyd) explains what we really need in his article Curation in the Enterprise: Imagining Increased Social Scale.

My view is that deep and narrow social tools -- perhaps integrated with vertical enterprise applications and even other deep and narrow social tools -- are likely to provide the best productivity and resilience in those companies that use them. As a result, best of breed solutions -- social CRM, social HR, social software development, social design and so on -- are likely to be best for the specific constituencies that use them."

The Contenders

This week our social business contenders include:

Top Customer Experience Article

Lead scoring implementations may all be unique but there are common mistakes any business can, and probably will make. So, what are these mistakes and how can we avoid them? Take a look at Petr Passinger's (@petrpas) article The 5 Most Common Lead Scoring Mistakes:

Each lead scoring implementation is unique and depends on many variables, yet all are prone to common mistakes and omissions. These are the top five mistakes in lead scoring usage as discovered during 3 years of working with lead scoring, both from the experiences of our customers and our own company efforts."

The Contenders

Once again, we have some great articles in our contenders space:

Top Information Management Article

If you are currently thinking of a moderate, or major, automation project, you may want to think twice. According to Barry Schaeffer the odds are against you. So what can you do to avoid failure? Take a look at Barry's article Successful Automation Project Planning, Implementation by the Numbers.

Studies suggest that projects involving a significant degree of technology usually cost too much, take too long and under perform, often creating major negative effects on the organizations that attempt them. While technology has raced ahead, our ability to deploy it has lagged. Indeed, we are scarcely better at successful projects than we were decades ago, a sad fact often obscured by organizations’ natural reticence to talk about their failures."

The Contenders

Last but not least we have: