Content Strategy, Web CMS and Screams at #JBoye11

4 minute read
Josette Rigsby avatar

We finished with conference day 1of J.Boye 2011. Today I’ve focused on the web content management and onlinestrategy tracks, attended Bob Boiko’s opening keynote and unfortunately managedto disrupt the HTML5 session conducted by Philippe Le Hegert of the W3C with ablood-curdling scream.

The Keynote: Social Media and Information Strategy

Bob Boiko, who has done everything from information strategy consulting to software development to teach to write,presented the conference’s first keynote address (see our write-up here). Boiko questioned the audience thus, asking for a show of hands:

"Is this the information age? Is information a key asset? Is informationpower?"

He then launched a discussion of how social media is simply anothermechanism for conversation despite the hype surrounding it.


Boiko noted that social media, like other information streams in theenterprise, should be part of a larger information strategy, not a reaction to "well, everyone’s Tweeting."

The keynote address was just the start of the constant diet of contentoffered at conference day 1 of J.Boye. Attendees immediately dispersed toround-table filled conference rooms to concentrate on the tracks for the day.

Online Strategy and Web Content Management

The online strategy track started with a discussion of understanding businessgoals BEFORE picking tools. How about that?

After a brief break, Marko Hurst of Huge presented Delivering Enterprise Content Strategy. He started with a definition ofcontent strategy and then, using his project experience, Hurst explained aprocess for defining content strategy and the importance of developing avocabulary for your organization. Hurst said,

“Content analysis has to be a core deliverable. You have to know what thehell you have.”

Hurst stressed that a content strategy isn’t just about web, but the entirecontent ecosystem.

After content strategy, I stayed for the governance related sessions:

The Collier presentation, which started with a technology overview of innovationin the last several thousand years,



 was more focused on the strategic aspects of governance, while Lande’s was abit more of a tactical nature.

Learning Opportunities




We typically don’t associate agility with governance, but it is possible.Collier's model to remain nimble include an iterative cycle of:

  1. Monitor
  2. Define goals
  3. Listen to constituents
  4. Prioritize needs
  5. Prototype
  6. Standardize
  7. Operationalize
  8. Evaluate
  9. Do it all again (iterate)

This process allows your governance process to evolve based on organizationalneeds instead of clinging to a model that is no longer optimal.

Web Content Management: HTML5

At J.Boye, attendees can mix and match tracks. I actually started my morningwith a technical overview of HTML5, in the web content management track,presented by Philippe Le Hégaret of the W3C's Interaction Domain. Hégaret led theaudience through a high-level review of the evolution of web technologystandards over the last decade.


The W3C at J. Boye 2011 -- The Web Client in 2001 vs. 2011

Given that HTML5 contains over 100specifications, only an overview would have been practical or HTML5 would havebeen transformed into its own track. In addition to the overview,  thepresentation included:

  • a visually appealing demo of HTML5 video support using scalable vector graphics (SVG) and canvas, which Hégaret followed with a discussion of thetrade-offs between the two graphics approaches
  • discussion of improvements in HTML forms
  • discussion of the state of CSS

The session did not mention one of my favorite new HTML5 specs, the Calendar API, released as a working draft earlier this month.

It was not this omission, however, that was my greatest source of concern. During the video presentation, a large (and menacing) cockroach scurried acrossmy foot resulting in a dropped iPad2 and two screams at the top of my lungs.Special thanks to Dan from the Judge Group for killing the giant bug and toPhilippe Le Hégaret for his patience with my outburst. Well played, gentlemen.Well played.

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