Articles
Tag: web strategy
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Adventures in Creating Successful Country Sites
Poor usability, inappropriateness, cultural insensitivity: such are the issues that can characterize country sites of all types, often reflected in poor feedback from users. Frequently, such sites hav
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Customer Experience Management: The Key to Web Strategy in 2012
In the age of social and mobile customers, all paths lead back to your website.I recently took part in CMSWire’s tweet jam about the current trends in Customer Experience Management or CXM as th
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6 Concepts for the Future of Website Governance, Including a New Functional Model
In my last article, I discussed how we came to a place where we need a new model for website governance that Web professionals could easily use for any size or type of enterprise, for any size or type
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Is Your Website Governance Functional?
Your website governance is happening whether or not you know it -- perhaps not always with organizational focus and intent. Here’s a not-so-scary, not-so-dull framework to help you think about (
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Internationalization vs. Localization: What's the Difference?
We live in a truly global world.All over the globe, people are logging on and logging in from their respective countries. It makes sense that people want to use the web to reach out to a global audien
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Master Your Content Using the Content Management Lifecycle
Get a good grip on your content management process by following the content management lifecycle.The management of content has been a challenge since people invented new ways of sharing information th
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WEM: Dynamic Partnerships Will Be a Necessity to Local Authorities' Web Channel Strategy
As the public sector begins to come to grips with the transformation of services to online delivery, it is more important than ever that councils and local authority departments select the right suppl
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WEM Strategy: Is Your Web Project Going Well? How to Tell
How do you know you’re hitting your marks in a Web project?The goal of this series is to identify how different subspecialties in UX can inform each other about their own well-developed processe
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Content Strategy, Web CMS and Screams at #JBoye11
We finished with conference day 1 of J.Boye 2011. Today I’ve focused on the web content management and online strategy tracks, attended Bob Boiko’s opening keynote and unfortunately manage
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Get More Value Out of Your Web CMS with a Content Strategy
Every website, intranet, CMS-selection or social media campaign should be supported by a content strategy. Doing a web project without a content strategy is nothing more than pushing the 'I feel lucky
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This Week: Top 2011 Web CMS Priorities, Finding ROI in Engagement
This week we took a look at how marketers are measuring ROI on engagement efforts. We also checked out the role video can play in your customer engagement (CEM) projects. Key to any CEM strategy is We
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Web Engagement Strategy: Best Practices in Web Projects: Gathering Information
Multidisciplinary teams are usually the best way to tackle complex projects, including the Web. I asked some talented colleagues how they begin Web projects well.Today we’re going to discuss gat
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WEM: Type is the New Cool in Web Design
Typography is the single most import element of web design. Type has impact. It can make your content sing, or die. It delivers your message, embodies your brand and is the conduit for web experience.
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Web Engagement Strategy: Best Practices in Web Projects: A Panel Approach
Working as a member of various Web teams for more than a decade now has taught me that the most effective approach is to work with other Web experts who sub-specialize in content strategy, visual desi
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