Feature
This week we took a look at how marketers are measuring ROI on engagement efforts. We also checked out the role video can play in your customer engagement (CEM) projects.
Key to any CEM strategy is Web Content Management. So we thought it time to check in with a number of Web CMS (WCM) vendors to get their take on what's topping their WCM priority lists this year, and while in web content management land we reviewed the perils of selecting the wrong Web CMS.
Finally, we saw the continuation of two insightful article series with part three of Ahava Leibtag's Web Engagement Strategy review: Best Practices in Web Projects: Gathering Information and the third installment of Dan Keldsen's Mobile in the Enterprise series: Your Motivations for Going Mobile Better be Business Focused.
Most Popular
- The Driving Force Behind Social Collaboration
- Day 2: Amazon EC2 Crash Still Causing Issues: Internet Very Unhappy
- Sitecore Repositions Web CMS as Customer Engagement Platform
- SharePoint: Get It Right the First Time
- The Perils of Selecting the Wrong Web CMS
Editor's Picks
- Is There a Must-Use Metric to Measure Web Engagement?
- The Key to Improving Collaboration: Breaking Habits
- SocialText: Social is Layer, Not a Feature
- Web Engagement Strategy: Best Practices in Web Projects: Gathering Information
- IBM Says Merge your Email into the Activity Stream
Around the Web
- Best Practices for Integrating Social With Your Website
- Bullish on Social Engagement
- The Death of Fluff Content: Content Strategy for Businesses
- Multilingual Marketing Content: Growing International Business with Global Content Value Chains
- Best Practices for Repurposing Content
Featured Events (all events | post an event)
- May 09, 2011 -- Brain Traffic Content Strategy Conference - ConFab 2011
- May 18, 2011 -- (Webinar) Reinventing Your WCM Strategy to Support First Class User Experience
- May 26, 2011 -- Advanced Intranets & Portals 2011 - Amsterdam
- Jun 08, 2011 -- DAM NY 2011 Conference
- Sep 12, 2011 -- Semphonic X Change 2011 Web Analytics Conference
Featured Jobs (all jobs | post a job)
- Graphic/ User Experience Designer at Microsoft
- Senior Digital Producer/Project Manager at GMMB Inc.
- Conceptual Copywriter at Pappas Group
- Digital Content Strategy and Analytics Associate at Google
- Product Manager -- Reporting and Analytics at Mzinga
