This Week: Top 2011 Web CMS Priorities, Finding ROI in Engagement

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Barb Mosher Zinck avatar

This week we took a look at how marketers are measuring ROI on engagement efforts. We also checked out the role video can play in your customer engagement (CEM) projects.

Key to any CEM strategy is Web Content Management. So we thought it time to check in with a number of Web CMS (WCM) vendors to get their take on what's topping their WCM priority lists this year, and while in web content management land we reviewed the perils of selecting the wrong Web CMS.

Learning Opportunities

Finally, we saw the continuation of two insightful article series with part three of Ahava Leibtag's Web Engagement Strategy review: Best Practices in Web Projects: Gathering Information and the third installment of Dan Keldsen's Mobile in the Enterprise series: Your Motivations for Going Mobile Better be Business Focused

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