SDL Tridion Bolsters APAC Ops

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David Dahlquist avatar
SDL Tridion,Tridion Goes to Japan
SDL Tridion, a Dutch provider of Web Content Management software solutions is strengthening its market presence in the Asia Pacific with a new office in Tokyo and a new VP of Sales Asia Pacific and Middle East to help spearhead regional growth. By developing a Japanese market presence, SDL Tridion plans on leveraging their formidable roster of blue chip Japanese customers that use their WCM solutions in Europe and the US. These include major names like Toyota, Lexus, Honda, Yamaha and Canon. "With our new office in Tokyo and a dedicated Japanese sales, consultancy and support team in place, we will be able to capitalize on the increasing number of opportunities in Japan and provide local support to our global customers,” said Pieter Varkevisser, CEO of SDL Tridion. "The Asia Pacific region, and especially Japan, is of great strategic value for SDL Tridion as it is expected to be the fastest growing WCM market in upcoming years. We expect to announce additional steps in our Asia Pacific expansion in the next 12 months.”

The Asia Pacific Boss

Chosen to help lead the expansion into the Asia Pacific region is Hans de Groot, the new vice president of sales in Asia Pacific and Middle East. De Groot joined SDL Tridion in 2001 as international alliance manager and was responsible for building up strong alliances, including IBM, BEA and Software AG. Prior to his appointment, he was sales director international with the responsibility for SDL Tridion’s direct operations in Sweden, France, Germany, Spain and the partner network in Poland, the Middle East, Australia and Japan. We must say, he sounds quite qualified for the position.

Former Fatwire Manager Heads Sales

The Japanese sales team is led by Kanji Takehashi, who worked as presales and later sales manager with FatWire over the last four years. Takehashi had worked in business development and as technical account manager for Sun Microsystems K.K. as part of the iPlanet/SunONE division before joining FatWire. Prior to this, he held an engineering position for nine years at the Toppan Printing Company, one of the largest printing companies in Japan.This move comes on the heels of their recent opening of a sales office in Mülheim an der Ruhr, Germany. Needless to say, these guys are serious about expanding their operations to a worldwide customer base. To help with their plans of world domination, they acquired translation management system provider Idiom Technologies in February. Visit SDL Tridion for more info.