Adobe Scene7

High-impact rich media is a goal of many companies in regards to their websites. Adobe is here to help solve that problem and keep it cost-effective to publish such media. They bring to you Adobe Scene7, a comprehensive SaaS platform that provides scalability, ease of use and the use of integrated technologies.

Any company already publishing rich, dynamic media (and even those that aren’t yet) are encouraged to check out Adobe Scene7 (S7). The platform is built using the SaaS model and offers a range of features that include creative workflows, asset management, rich media authoring and publishing.

Managing Rich Media and Dynamic Imaging with S7

Rich media is a term used to describe a wide range of high-quality, interactive content.  Dynamic imaging, or dynamic content, is content that can be interacted with, manipulated, and distributed in multiple ways and in multiple locations using one image or piece of content.


Adobe Scene7 Dynamic Imaging

Adobe’s goal is to provide a system that allows users to upload, manage and distribute dynamic, rich media from one location. Adobe Scene7 does just this with: 

  • Batch uploading
  • Batch editing and publishing
  • Content Delivery Network (CDN)
  • unique link URLs
  • Adobe Scene 7 at a Glance

By providing an easy to use interface, Adobe Scene7 allows users to manipulate and manage their media in a variety of ways. All while they are able to maintain the use of high-quality media.



Adobe Scene7 Media Portal

This ensures that when it’s published, viewers and visitors are getting the best quality in media production. And everything from dynamic imaging to targeted e-mail and print campaigns is possible.


Adobe Scene7 Targeted E-mail and Print

Uploading and Publishing with Scene7

Besides all the things that can be done with Adobe Scene7, it is also very easy to use. From uploading to creating image presets for thumbnail presentation or zoom properties, this SaaS system makes media management a cinch.


Adobe Scene7 Batch Uploader

There are a number of things to be aware of when using Scene7 though -- for instance, the rules that one must adhere to when naming assets (or media). Asset names are case sensitive, no spaces may be used in asset naming and no duplicate names are allowed at all (even if they are in different folders).

And since you are working dynamically it is recommended to that when using images they be hi-def images (1500-2500 pixels wide). This is so that when publishing media it can be displayed in multiple sizes and with zoom and you will have no concern over quality loss; you simply work with one master image and provide your developer with unique link URLs.

Once uploaded you can set the items to all publish that have been uploaded or you can batch publish from the media library manager seen below. Publishing does not take it live, it simply uploads it to the content delivery network and makes it available with a unique URL.


Adobe Scene7 Media Management

Creating Presets and Managing Media with Scene7

Once you have named and uploaded your media you can set individual parameters for each image or create batch presets. Even though this focuses on image media the basic scenario will hold true for all media published using Adobe Scene7.

For example, if you want to keep consistent thumbnail sizes for images on your site, you would simply create an image preset called thumbnails and set it for the size you would like. Then your developer simply needs the correct ending to the link URL for the thumbnail as opposed to the full size image. Image URLs will appear something like this: And then will finish with something like $attribute (such as thumbnail)$ or wid=#value to set a fixed display width. 

By creating an interface that is easy to use and a media library management tool that aids in organization and administration of media, Adobe has managed to provide a SaaS system that epitomizes what SaaS is all about. And considering its Adobe, you can bet that it works easily with any media format that Adobe products create.

Once again, Adobe is proving itself not to have just cornered the market on media creation, but is possibly looking to take over the media industry as a whole. But can it compete with other similar services?