There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn't start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.

And thus our question for you this week is this:

The poll will be open through Sunday, February 14th, so have your say now. Stay tuned for the results of our Top DAM Challenges poll from last week.