Feature
OpenText's VP of Product Marketing, Lubor Ptacek, joined us at theEnterprise 2.0 Conference in Boston to discuss the evolution of social media in the enterprise and how OpenText (news, site) has mapped their platforms to it.
The Evolution of Customer/Employee Engagement
Ptacek told us that Enterprise 2.0 is no longer about simply offering social media capabilities, it now takes into consideration integration of these tools on the website (internal or external), rich media and integration with Digital Asset Management systems, personalization and mobile access.
Trends in Mobile
Speaking of mobile access, a popular topic at the conference this week, Ptacek said that many organizations believe that mobile apps are the way to go. But this can be both costly and a lot of work considering the number of different platforms and devices available.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
OpenText, instead, developed its own mobile enterprise application platform that will enable organizations to build their app once and deploy it anywhere.
