MoEngage Secures $100M to Expand AI Marketing Tools

The Gist

• Major investment secured. MoEngage raised $100 million from Goldman Sachs Alternatives and A91 Partners.

• AI product expansion. Funding will enhance Merlin AI suite and scale go-to-market teams.

• Enterprise marketer impact. B2C marketing teams gain faster campaign execution and improved customer engagement globally.

MoEngage announced a $100 million investment from Goldman Sachs Alternatives and A91 Partners on Nov. 5. The funding brings the company's total investment to over $250 million as it expands its AI-driven customer engagement platform.

The investment will support enhancement of MoEngage's Merlin AI suite, which includes Offer and Campaign Decisioning Agents. According to company officials, these tools help marketing teams at consumer brands launch campaigns faster and improve conversion rates.

MoEngage will also expand its go-to-market and customer success teams in North America and EMEA regions, where the company reports significant growth. North America now represents the largest share of MoEngage's revenue.

Table of Contents

• Impacted Audiences for MoEngage Platform
• Market Context for AI-Driven Customer Engagement
• AI Marketing Acceleration
• MoEngage Background
• Engagement Platform
• Market Position

Impacted Audiences for MoEngage Platform

• Marketing and product teams at B2C enterprises

• Mid-market to large consumer brands requiring cross-channel personalization

• Organizations migrating from legacy marketing cloud platforms

Market Context for AI-Driven Customer Engagement

Customer experience transformation now demands strategic AI integration with data management to deliver measurable business outcomes beyond technology adoption alone.

MoEngage, with its customer engagement platform and Merlin AI suite, has positioned itself in the evolving customer data platform landscape. The company has grown to support digital experiences for over 2 billion people monthly across 75 countries, according to company officials.

The customer engagement sector has seen significant industry shifts as businesses increasingly embed AI into digital interactions to create more natural customer connections while reducing resource burdens. However, recent reports highlight that while 88% of companies implement AI/ML solutions, only 25% see direct revenue growth from these investments.

The market is moving from reactive to proactive strategies, enabling faster decision-making and personalized experiences. Success requires focusing on customer engagement, predictive capabilities and continuous analysis.

Real-time integration capabilities have become increasingly important, with API connections to CRMs, marketing platforms and other systems amplifying business benefits. For executives navigating these changes, practical examples of AI implementation and methods to transform analytics into actionable steps have become more valuable than additional data visualization.

Related Article: The New Realities Behind Customer Engagement Metrics

AI Marketing Acceleration

MoEngage Platform Capabilities

The following table highlights MoEngage’s core AI and engagement capabilities designed to support marketing and product teams.

MoEngage Background

MoEngage targets marketing and product teams at consumer-facing enterprises, offering a platform for multichannel customer engagement and analytics.

Engagement Platform

The company provides tools for orchestrating personalized campaigns across channels such as email, mobile push, in-app messaging and web. Its platform includes analytics, segmentation and automation features, which it asserts help organizations optimize user engagement and retention. MoEngage also offers integrations with third-party marketing and data platforms.

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Market Position

MoEngage operates in the marketing technology sector, serving industries like retail, banking, media and telecommunications. The company typically targets mid-sized to large enterprises seeking to unify customer data and automate outreach. Its clients often include digital-first brands aiming to improve customer lifecycle management and drive repeat engagement.

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