Backbase is a Dutch software vendor providing of tools to help build interactive web portals and mobile applications. Offerings include integrated content management, WYSIWYG editing, forms based dialogs, targeting and analytics. The company serves the financial, retail, healthcare, government and technology sectors.
- HQ Location
- Year Founded
Written by Alex Letts, Founder of @unbanker Unless you were off-the-grid last week, you will have probably seen a story about Amazon entering the banking arena. As one blog headlined it “Amazon Bank: will banking’s worst nightmare come true in 2018?”. The story that ran in the London Financial T...Read more
It’s time for the financial services industry to get smart. High-flying concepts like big data, artificial intelligence (AI), or cognitive banking have gotten very tangible. In fact these things are all part of daily banking – at least they are for customers. Question is – do banks fe...Read more
What do digital winners like Google have that financial institutions don’t? The answer is a firm grasp of the Customer OS – they get it, in fact they proactively drive it. These companies have found a way to cover all the bases and stay relevant for every facet of their offering. Their cust...Read more
It could be argued that engagement banking no longer makes sense. In a world where digital, open banking and smart fintechs have stolen the show, the customer could potentially be more fickle than ever. Open APIs have completely changed the landscape, as people shop around and change financial in...Read more
In recent years, banks have been working to go digital, investing in new technologies and learning as quickly as they can. As they await a stream of impressive results from their efforts, they have come to realise that all the work is not done. Far from being at the end of the road, banks have [&...Read more