Backbase Customer Experience Platform helps organizations create rich, interactive web portals and mobile applications. It helps organize, create, and manage relevant customer experiences across any device, aimed at delighting customers and driving measurable business results.
Primary Use Cases
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy. Continue reading...
Technical debt's repercussions can reverberate throughout a business, creating long-term issues. And let's be clear: we're not just talking about code here. Continue reading...
Consolidation is continuing in the CX industry, with acquisitions focusing in one area particularly: AI and machine learning. Continue reading...