Backbase Customer Experience Platform helps organizations create rich, interactive web portals and mobile applications. It helps organize, create, and manage relevant customer experiences across any device, aimed at delighting customers and driving measurable business results.
Primary Use Cases
So you’ve consistently added smart digital experiences to the core offering. You know its crucial to focus in on what customers want, and you are determined to catch up on what the new competition can deliver. Each of those aspirations is a worthy one – it’s all good stuff. Are...Read more
Manuel Schreurs of Backbase kicked off day 3 by reiterating the mantra that we are moving from digital-on-the-side to digital at the core. Banks need to be in the driver’s seat, with a digital team that understands customer needs, technology, and agile delivery. These strengths must be built into...Read more
Tim Rutten of Backbase opened the day with a look at the era we are living in – the 4th industrial revolution. He examined the implications this has for business models and outlined the characteristics of traditional, platform-based, and hybrid business models. We got to compare the linear,...Read more