Responsetek Inc. is a provider of data and analytics, and social media listening tools that seek to gain the most information on digital customer experiences. It offers a variety of reporting and data integration tools that fall under the category of customer experience management. The .NET based system serves the technology, healthcare, travel and telco industries.
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Products by ResponseTek, Inc.
Where does customer experience end and digital marketing begin? In today’s customer-centric world, the two practices are increasingly intertwined. One thing experts agree on is all digital marketing activities should be conducted through the lens of customer experience. Continue reading...
Every business by now understands (or should learn asap) that voice of the customer (VoC) and customer experience programs in general are critically important. Continue reading...
For brands seeking to improve the customer experience across the entire customer journey, and increase customer loyalty and retention, many have changed their focus from customer satisfaction to creating an emotional connection. According to a recent Forrester report, emotion is the most im...Read more
Voice of the Customer (VoC) captures a customer's expectations, preferences and aversions and tunes your customer experience (CX) activity accordingly. While VoC has been an important component of CX programs for years, COVID-19 has dramatically changed both its importance and its challenges. J...Read more
Marketing technology buyers want their martech to integrate and be user-friendly. Not the most shocking revelation, we know. But there are signs of improvement in this arena. A report this month by the Customer Data Platform Institute revealed the challenge of unifying data from many s...Read more