Based in France and publicly traded on Euronext, Wedia provides a SaaS-based enterprise Digital Asset Management solution for large organizations.
Wedia is the partner of brands that want to convert their marketing assets into sales. We want to provide the reference DAM solution that enables organizations with global, distributed marketing teams to not just produce and manage content but to deliver personalized and unified omnichannel customer experiences at scale and thus improve business performance.
Wedia is recognized by industry analysts, including Gartner and Forrester, who serve over 250 brands internationally and have offices in NYC, Paris, Frankfurt.
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Products by Wedia
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more
Since mid-March, it feels like we’ve been reliving the same scorching summer day where everyone comments on how hot it is. Only instead of the weather, we're all using the same formula to discuss the state of any given software vertical. Continue reading...
“Do. Or do not. There is no try.” – Yoda Businesses across all industries have come to rely on digital information to drive market penetration and profitable growth. Continue reading...
According to Gartner, companies who invest in online personalization technology outsell their counterparts by approximately 30%. Marketers understand the value that comes from strengthening personal connections with their audiences, and the impact these efforts have in creating long-term custome...Read more