Wedia is a provider of Digital Asset Management software solutions for large organizations. The company helps customers streamline content production, enforce compliance and deliver the best customer experiences, which ultimately improves sales. Wedia’s platform is marketing-focused and comes with advanced customer experience functionalities.
The customers can power personalized marketing across all channels at an unlimited scale and ensure better consistency and continuity through extensive integrations. Wedia is recognized by leading industry analysts, including Gartner and Forrester. The company services over 250 brands internationally spanning Retail and Financial Services through Pharmaceuticals, Automotive and Manufacturing.
Primary Use Cases
Digital Asset Management
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.