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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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The Best AI Marketing Decision You Can Make Has Nothing to Do With AI
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Editorial
An older man walks a fluffy white dog down a tree-lined park path while using a cane on a sunny day, with benches and greenery surrounding the quiet walkway.
Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace
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Editorial
Exterior view of a modern Tableau office building featuring large glass windows, steel architectural framing and a prominent Tableau logo mounted on the facade.
AI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.
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Business professional reviewing architectural blueprints and diagrams at a desk beside a laptop, visually representing the growing role of CMOs as architects of customer data infrastructure and marketing systems.
The CMO Is Now a Data Architect. Here's Why That Had to Happen.
A close-up image of a thick orange rope fraying and splitting apart at the center, symbolizing organizational disconnect, broken collaboration or separation between teams and systems.
The Creative-Data Mandate: Stop Separating Brand From Analytics
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1 Investment, 2 AI Fronts: The Case for Unified Knowledge Infrastructure in CX
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The CX Stack Is Breaking. Are End-to-End Platforms the Fix?
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Why Customer Experience Breaks When Agentic Fulfillment Systems Overpromise
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The Real AEO Dashboard: Visibility, Representation and Sentiment
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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