News
The Gist
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AI visibility tracking. Brands can monitor mentions and sentiment across AI-generated answers.
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Competitive insights. Users gain real-time visibility into competitor presence and topic gaps.
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Enterprise impact. Marketing teams get immediate brand intelligence inside ChatGPT, streamlining analysis.
Enterprise brands now face a new visibility challenge: tracking how AI models represent them in real-time answers.
Conductor on Dec. 18 launched a ChatGPT app that delivers real-time AI search intelligence through a verified MCP server in OpenAI's App Directory. According to the company, the integration enables brands to track how they appear, are cited and are interpreted across AI-generated answers without leaving the ChatGPT interface.
The app targets enterprise marketing and digital teams seeking to monitor brand visibility in large language model (LLM) outputs. Conductor asserts the tool uses a "Split Reasoning" architecture where ChatGPT handles user intent while Conductor's API provides verified data, aiming to reduce reliance on potentially outdated or hallucinated responses.
The app is available as a free early access preview to Conductor customers with MCP server access and a paid ChatGPT plan. Future access will require a Conductor subscription.
Table of Contents
- Frequently Asked Questions on Conductor
- Conductor's Strategic Shifts
- AI Search Reshapes Enterprise Digital Strategy
- AI Search Category Innovation
- Conductor Background
Frequently Asked Questions on Conductor
Key questions about Conductor’s ChatGPT app, data privacy and enterprise use.
Conductor's Strategic Shifts
In June 2025, Conductor executed a dual transformation in go-to-market strategy and product platform. The company shifted from traditional lead generation toward content-driven brand building, a move VP of Marketing Lindsay Boyajian Hagan described as requiring "really hard conversations" across leadership. Simultaneously, Conductor unveiled Conductor AI, a platform designed to help brands win visibility in generative AI answer engines like ChatGPT, Perplexity and Gemini.
The bet paid off quickly. Conductor reported record Q3 results on Dec. 16, adding more than 50 new enterprise logos including Aladdin by BlackRock, Four Seasons and TD Bank. Net revenue retention exceeded 125% and monthly active usage grew 132% year over year.
Forrester named Conductor a Leader in its Q3 2025 SEO Wave, citing superior content SEO, AI-enabled automation and an intuitive interface.
AI Search Reshapes Enterprise Digital Strategy
AI-powered search is fundamentally reshaping how brands reach audiences, forcing enterprise marketers to rethink visibility strategies built for a pre-LLM era.
The transition from traditional SEO to answer engine optimization (AEO) reflects how large language models now mediate between brands and consumers. Brands must measure new KPIs beyond rankings: narrative inclusion, citation frequency and sentiment within AI outputs.
Industry experts project a 25-50% decline in organic website traffic, with Gartner predicting a 50% drop by 2028. Approximately 27% of Americans have replaced traditional search engines with AI chatbots.
Enterprise platforms now include:
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Brand visibility tracking across AI overviews and LLM responses
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Sentiment analysis within generative AI environments
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Citation frequency measurement in AI-generated content
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Competitive benchmarking in answer engine results
How are brands adapting to the shift in content discoverability? By focusing on customer engagement, predictive capabilities and continuous analysis while monitoring brand visibility across AI platforms.
AI Search Category Innovation
We're proud to be the only enterprise platform in our category included at launch, a recognition of the trusted enterprise-grade intelligence we've been building for years.
- Conductor Leadership
Conductor-ChatGPT Feature Breakdown
According to Conductor, the ChatGPT app introduces several capabilities designed for enterprise brand monitoring.
| Capability | Description |
|---|---|
| Brand mention tracking | Monitors citations and brand appearances across AI-generated responses |
| Sentiment analysis | Assesses real-time brand perception as positive, negative or neutral |
| Share of voice analysis | Identifies which competitors dominate AI responses by topic |
| Agentic workflow automation | Creates AI agents to monitor trends and automatically flag risks |
| Competitive benchmarking | Compares AI visibility against rivals without manual reporting |
The company differentiates from competitors like Semrush and Ahrefs by asserting its MCP server delivers AI search performance intelligence—including mentions, citations and sentiment—rather than static keyword datasets.
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Conductor Background
Conductor, founded in 2006, provides an SEO and content intelligence platform tailored for mid-size to large enterprises. Its primary users are organic marketing teams, content teams and digital product managers focused on search visibility and website performance.
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