Articles
Tag: search
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Preparing for Google's Page Experience Update via the Core Web Vitals Report
Core Web Vitals are the key signals such as page loading speed and ease of interaction with which Google uses to measure a website's performance.
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Moz Announces New Beta Performance Metrics Suite
Moz announces the launch of Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro.
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The Rise and Fall of Microsoft Search
No one's ever made a business case for a Microsoft app on the basis of its search. The CIO decided to implement and search came along for the ride.
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25% of Top-Ranking Sites in Google Search Have No Meta Descriptions. Wait, What?
A recent study uncovered that a one quarter of the top-ranking sites in Google search don't have a meta description. Is it time to reevaluate their use?
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AI and Enterprise Search: Who's in Control?
We face a potential loss of control of business-critical applications when we do not know how AI is configured, applied and then modified.
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Voice Search Optimization Best Practices
Voice search is gaining momentum. In fact, a July 2020 report from Perficient, showed that 55% of those polled use voice search.
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Microsoft Touts Bing as Google Threatens to Pull Search Out of Australia Over Legal Woes
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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What's Working in B2B Social Media Marketing?
What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media?
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Not So Open Any More: Elasticsearch Relicensing and Implications for Open Source Search
Elastic’s actions over the years, such as deliberately mixing Apache 2 and Elastic licensed code, have shown it was shifting away from a true open source model.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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When Personalized Enterprise Search Results Are Hidden in a Black Box
AI has a place in enterprise search. But businesses need to ensure appropriate levels of performance, transparency and evaluation come along with it.
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Get Your SEO House in Order for 2021
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
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Reading Between the Lines of Enterprise Search
Every search vendor claims to have a unique, easy to install, manage and integrate solution that delivers highly relevant results in seconds.
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Scanning and Selecting Enterprise Search Results: Not as Easy as It Looks
We tend to talk very glibly about scanning a list of search results without for one moment considering what this action involves.
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