Articles
Tag: search
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Relevance Engineer: A New Profession in Search of Candidates
Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance.
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How to Ride Search Waves and Find Niche Keywords for Your Brand
Search optimization isn't a short-term effort. To really succeed, you need to be thinking the long game
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Navigation Design: Twins and Minimalism
Navigation on your site should be as robust as necessary for any given task. In most cases, that means not much navigation at all.
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Design Navigational Momentum and Unity
Build navigation to get customers to their destination as quickly as possible.
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The Most Powerful Words Are Often Not Searched For
The words that matter most to people aren't the ones they search with. Parse the difference and your customer satisfaction will improve.
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If Google Wanted to Get Found in Google
Google doesn't use all of the tactics other sites do to optimize for search. Why? Because it focuses on being useful
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Are Your Site Searches Producing Relevant, Measurable Results? (Webinar)
Providing relevant search experiences to your users can mean the difference between success and failure, which means you've got to get it right. In this webinar, Algolia's Emily Hartman shares best practices.
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3 Ways to Make Site Search Pay Off for Your Ecommerce Business
While the battle between traditional storefronts and ecommerce sites plays out, it’s clear we’ve entered a time where providing customers fast, reliable, convenient shopping experiences is paramount.
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Dashboards and Other Meaningless Forms of Navigation
I use Optimal Workshop quite a bit. It’s an excellent service for testing navigation, among other things, and I would definitely recommend it. Recently, I needed to duplicate a study. I had done this once before so I knew it could be done.
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Google to Appeal EU Fine Buoyed by Intel Antitrust Decision
Google has announced it will appeal the $2.7 billion fine levied by the European Union in June for allegedly promoting its own price comparison services over its competitors. Google filed the appeal with the General Court of the European Union, the EU's second highest court.
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How the Internet of Things Is Reshaping Search
Technology is constantly evolving. Yet, many companies want to do what businesses still naively believe "if it ain’t broke, don’t fix it.” This is particularly true if the technology is core to their business model and has been successful.
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How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
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Tag, You're Not It: How AI Improves Website CX
As product catalogs continue to get larger and larger, e-commerce sites need to provide shoppers better ways to navigate through their inventory. One of the most common methods applied right now is product tagging. Generally, product tagging operations are completed by huge teams of interns or crowdsourcing providers.
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Google Says Goodbye to Right-Side Ads
Goodbye, right side. Hello, left. Google is removing paid ads from the right side of its search landing page on desktops. Paid ads will only appear on top of the organic search results (on the left). This is not a full-on divorce from the right.
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