Articles
Tag: search
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Is SEO Empowering Your Content, or Restricting It?
SEO should undoubtedly be a part of your content marketing strategy but it shouldn't be the only factor, great content is still key.
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Enterprise Search Development: Start With the User Interface
Search managers developing their existing application or planning a new application should start with the user interface (UI) and work backwards.
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4 Challenges Holding Back Smart Speaker Adoption
Smart speaker adoption was high in 2018, but 2019 has seen some slowing. Here's a look at the challenges and roadblocks marketers face in 2020.
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Alternative Search Engines: A New SEO Frontier?
Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to?
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As Autonomy's Future Looks Uncertain, Lessons for Vendors
The clouds are darkening around the future of Autonomy. Vendors should take heed of the lessons from its story or risk the same fate.
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Is Google Still Defining the Best User Experience?
Google is the defined authority that most of us refer to for information, but lately, it feels like the data Google is returning has been slipping.
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What You Need to Know About Google BERT and the Top Stories Carousel
Marketing teams have been left wondering how the integration of Google's Bert’s will affect their SEO, and which content strategies will work in the future.
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An Enterprise Search Wish List for 2020
Will anyone make these wishes for improvements in enterprise search come true?
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Voice Search Will Mature in 2020
Voice technology today is where mobile technology was 10 years ago. In 2020, we will see it expand across multiple industries.
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New Year, New Search Platform?
Usually when there's an issue with search, the problem lies in how it's configured, implemented or managed. But occasionally, you'll need a new platform.
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CMO Speak: Is Voice Search Important Yet?
Mobile use and voice search continue to increase but are CMOs prioritizing voice and voice apps in 2020, or is the time still not right?
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Assess Search Performance With Search Tasks
Evaluating search performance through the lens of productivity is ridiculous. Rather, define search tasks, then see if the task can be completed satisfactorily.
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How Google BERT Will Impact SEO and Marketing
Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience.
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10 Ways to Get Ahead in Voice Search
Voice search will account for 50% of all internet searches next year and marketers need to be ready. Here are 10 ways to get onboard.
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