News
The Gist
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Doubling down on email marketing. Constant Contact acquires Moosend, or Sitecore Send, from Sitecore.
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International expansion. Deal strengthens Constant Contact's footprint in Europe and EMEA.
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SMB customer impact. Small businesses gain expanded access to digital marketing tools, but existing Sitecore Send customers see no immediate changes.
Constant Contact acquired Moosend, or Sitecore Send, an email marketing and automation platform, from Sitecore on June 6. The transaction aims to strengthen Constant Contact's presence in Europe while complementing its existing SaaS marketing platform for small businesses and nonprofits. Sitecore provides digital customer experience software, including a Digital Experience Platform (DXP).
According to company officials, the acquisition will unlock strategic growth opportunities and allow for investment in Moosend's product portfolio. Following the transaction, Moosend will continue to power Sitecore's Send solution for both new and existing customers.
Table of Contents
- Impacted Audiences for Sitecore Send Acquisition
- Market Context: Email Platforms Face Cost Pressures and Rising CX Demands
- Constant Contact Gains Traction for SMBs, EMEA
- Strategic Capabilities of Sitecore Send for Constant Contact
- What Does This Mean for Sitecore Send Customers?
- Constant Contact Background
Impacted Audiences for Sitecore Send Acquisition
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Small and medium-sized businesses seeking digital marketing tools
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Existing Sitecore Send customers and partners
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Marketing teams utilizing personalized messaging solutions
Market Context: Email Platforms Face Cost Pressures and Rising CX Demands
Email marketing platforms face increasing pressure to deliver specialized capabilities while remaining affordable for small businesses.
Constant Contact, now acquiring Moosend from Sitecore, enters a competitive landscape where small businesses are carefully weighing costs against capabilities. According to industry experts, most small businesses primarily need email marketing, forms and chat functionality, with many finding platforms like HubSpot too expensive despite recent price adjustments.
Consolidating email systems often creates efficiency on paper but can damage customer experience. Recent discussions highlight how different email platforms have distinct strengths: newsletter capabilities, transactional messaging and ecommerce personalization each require specialized approaches.
The acquisition comes as marketers increasingly focus on connecting customer journeys and measuring impact beyond traditional metrics like clicks and open rates. Modern email marketing demands tools that deliver deeper analysis and speak the language of business.
With the Sitecore Send/Moosend integration, Constant Contact aims to strengthen its international presence while maintaining Moosend's role powering Sitecore's Send solution. The move aligns with broader industry trends toward better-integrated martech stacks that enable personalization and customer-centric strategies.
Constant Contact Gains Traction for SMBs, EMEA
The acquisition of Moosend represents an important investment in our global growth strategy. Moosend's established presence in EMEA provides us with valuable access to key international markets, allowing us to accelerate our support for small businesses across the globe.
- [Frank Vella, CEO, Constant Contact]
Strategic Capabilities of Sitecore Send for Constant Contact
According to company officials, the acquisition brings several key benefits:
| Capability | Description |
|---|---|
| European Market Access | Leverages Moosend's established EMEA presence |
| White-Label Solutions | Expands offerings to businesses serving SMB customers |
| Personalized Messaging | Helps marketing teams deliver targeted communications |
| Customer Interaction | Aims to improve engagement and build loyalty |
| Sitecore Integration | Continues powering Sitecore's Send solution |
What Does This Mean for Sitecore Send Customers?
Greg Bennett, Sitecore's SVP, customer value realization, said in an email to customers, "The good news for our partners and customers is that there will be no disruption from this transaction."
Sitecore will continue to sell Send under a reseller agreement, he added, and provide support for all existing and new Send customers.
"Nothing will change. Customers will continue to log in and use the product as they always have," he said. "There are no changes for partners. Sitecore has become a Constant Contact reseller and Send is still a Sitecore product."
As for support, Sitecore, through its reseller agreement with Constant Contact, will continue to sell Send and provide support directly. "There will be no disruption to the service you or they receive from us," he said.
All customer contracts remain the same, Bennett added. Sitecore remains the primary contact for both support and integrations.
"At Sitecore, we are focused on personal digital experiences so powerful they connect the world," Bennett added. "We are steadfast in our mission to simplify how brands reach, engage and serve their audience."
Related Article: Dave O'Flanagan out as Sitecore CEO After One Year; Eric Stine in
Constant Contact Background
Founded in 1995 in Massachusetts, this company targets small businesses and nonprofits seeking digital marketing solutions. It has operated as a private entity under the ownership of private equity firm Clearlake Capital Group since 2021.
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Marketing Tools: Email Marketing, Marketing Automation
The company offers email marketing, marketing automation, social media management and online survey tools. Its platform is designed to help users create, manage and analyze campaigns with minimal technical expertise. Integrations with customer relationship management (CRM) systems and ecommerce platforms are also available. The company asserts its tools are tailored for non-technical users.
Market Focus: Digital Marketing for the Little Guy
Operating primarily in the digital marketing sector, the company serves small businesses, nonprofits and associations. Customers typically include organizations with limited in-house marketing resources.
It is recognized for its longevity and broad adoption among smaller entities. The company faces competition from other marketing automation vendors focused on the small and midsize business segment.
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