Articles
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to get started with a B2B email drip marketing campaign that converts.
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