Articles
Tag: email marketing
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Rapidly Approaching 50, Email Use is Growing
After nearly 5 decades, the email protocol is still the clear winner in business and personal communication.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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How Triggered Emails Can Help Hack Growth
As components of a well-designed user experience, triggered emails can deliver potent results. Done right, they’ll open up ongoing engagement with users.
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8 Tips For Creating Successful Email Marketing Campaigns
Everyone loves email marketing, but how do you build an effective campaign? CMSWire asked the experts and practitioners how to get the most out of email marketing.
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Why Email Is the Essential Growth Marketing Hack
If you’ve spent any time as a marketer, you’re familiar with the numbers that show email is among the best ROI tools at your disposal. You’ve probably also read just as many hot take
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the u
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Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond
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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketin
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Do Right By Your Email Subscribers and They'll Do Right By You
Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketin
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Campaign Monitor Acquires Tagga to Better Leverage Behavioral Data
Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data." Campaign Monitor, which has offices in Sydney, San Francisc
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