Articles
Tag: email marketing
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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How Brands Are Using Google AMP for Email, OptIn '19
At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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9 Common Email Drip Campaign Mistakes to Avoid
We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Rapidly Approaching 50, Email Use is Growing
After nearly 5 decades, the email protocol is still the clear winner in business and personal communication.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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