Articles
Tag: email marketing
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Rapidly Approaching 50, Email Use is Growing
After nearly 5 decades, the email protocol is still the clear winner in business and personal communication.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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How Triggered Emails Can Help Hack Growth
As components of a well-designed user experience, triggered emails can deliver potent results. Done right, they’ll open up ongoing engagement with users.
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8 Tips For Creating Successful Email Marketing Campaigns
Everyone loves email marketing, but how do you build an effective campaign? CMSWire asked the experts and practitioners how to get the most out of email marketing.
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Why Email Is the Essential Growth Marketing Hack
If you’ve spent any time as a marketer, you’re familiar with the numbers that show email is among the best ROI tools at your disposal.
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app.
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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License
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