Articles
Tag: email marketing
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Is Selling the Best Use of Marketing Emails?
Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails
Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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Why Are Marketing Email Open Rates Increasing?
HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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How Brands Are Using Google AMP for Email, OptIn '19
At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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9 Common Email Drip Campaign Mistakes to Avoid
We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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