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ICYMI: What's Behind Adobe's Workfront Buy, Data Analytics Gains Traction

2 minute read
CMSWire Staff avatar
Top CMSWire articles from the week starting Nov. 15.

Adobe bought some work management peanut butter to go with its marketing jelly on Nov. 9 with its $1.5 billion acquisition of marketing workflow, project management and DAM provider Workfront. In our top story we look at why the two go so well together. Elsewhere we look at two ingredients every customer experience needs: trust and empathy. Anyone else hungry?

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