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How to Make Every Customer Feel Like the Favorite
The Gist
- Hybrid site creation. AI-driven vibe coding merges with visual drag-and-drop editing.
- Continuous AI support. Aria agent enables natural language and proactive site management.
- Business-ready reliability. Website owners benefit from enterprise-grade security, scalability and integrated commerce tools.
Wix says the future of web development lies in merging AI speed with hands-on creative control.
The company on Jan. 21 announced Wix Harmony, an AI-powered website builder that integrates vibe coding with visual editing capabilities. At the core of the platform is Aria, an AI agent that enables users to create and refine websites through natural language prompts.
According to company officials, Wix Harmony aims to bridge the gap between quick demo tools and production-ready platforms. The builder targets small businesses, entrepreneurs and agencies seeking to combine AI-driven speed with enterprise-grade reliability.
Wix Harmony will begin rolling out in English in the coming weeks and gradually become available to all Wix users.
Table of Contents
- Building Creative Visions into Website Experiences
- Wix Harmony Feature Breakdown
- Wix Recent News & Initiatives
- Market Trends in AI-Powered Website Builders
- Wix Background
Building Creative Visions into Website Experiences
Wix Harmony is our answer to how people build and create content — a builder that maintains all the quality and reliability Wix is known for, while embracing a new, faster way to create. Our ambition is simple: if you have an idea and a vision, Wix Harmony should be the fastest, most powerful way to turn it into a functional and beautiful website.
- Avishai Abrahami, co-founder and CEO
Wix
Wix Harmony Feature Breakdown
| Capability | Description |
|---|---|
| AI creation & visual refinement | Generate sites via natural language, then refine with drag-and-drop control |
| Aria AI agent | Continuous assistant understands site context and flags issues proactively |
| Production-grade infrastructure | Commerce, payments, scheduling and GDPR-compliant privacy built in |
| Enterprise-grade reliability | Wix claims 99.99% uptime and support for billions of daily visitors |
| Custom element generation | Create native components with built-in logic via chat or prompts |
Wix Recent News & Initiatives
In April 2025, Wix launched Astro, an AI-powered business assistant that integrates throughout the Wix dashboard to simplify site and business management through a chat interface. Also in April 2025, Wix partnered with ActiveCampaign to enhance customer engagement and marketing automation.
Wix's AI transformation accelerated in June 2025 with the acquisition of Base44, an AI vibe-coding startup, for approximately $80 million plus earn-outs through 2029. In July 2025, Wix debuted its AI Visibility Overview, the first native CMS tool for tracking brand presence across large language model search engines.
On the commerce front, Wix secured strategic partnerships, joining PayPal's agentic commerce services in late October 2025 and partnering with Stripe to expand Wix Payments' European coverage.
Market Trends in AI-Powered Website Builders
AI-powered web development has shifted from static publishing to dynamic, personalized experiences requiring less technical expertise.
Natural Language Meets Visual Development
Leading platforms now enable users to generate production-ready code through natural language prompts and design file integration. Builder's visual headless CMS allows users to prompt AI to build interfaces based on visual descriptions or by linking directly to Figma designs.
Webflow launched AI-powered App Gen capabilities that integrate with existing design systems, empowering non-technical teams to build sophisticated websites.
Enterprise-Grade Reliability & Scalability
Major platforms are embedding AI directly into development workflows. Sitecore introduced SitecoreAI featuring Agentic Studio with 20 AI-powered agents automating workflows from campaign planning to content migration.
Kontent.ai launched its Agentic CMS to automate governance, compliance and translation workflows. As AI increased velocity, governance and validation moved closer to the content workflow itself.
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Security & User Experience Considerations
AI-powered platforms are enabling businesses to automate content creation, enhance personalization and reduce developer dependencies. The integration of conversational AI into digital platforms represents a notable shift in customer experience strategy.
Wix Background
Founded in 2006, Wix targets small businesses, solo entrepreneurs and creative professionals seeking to design, build and manage websites without extensive technical expertise. The company offers a visual site editor, AI-assisted website creation and a suite of commerce, marketing and operational tools.
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