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ERA D2C Convention Las Vegas 2016

ERA D2C Convention Las Vegas 2016

Description

The Electronic Retailing Association's D2C Convention connects today’s leaders and innovators in direct response — marketers who blend traditional and digital media to tell compelling stories that drive sales — and those looking to harness the power of video to drive sales for four days of non-stop networking, business development and deal making. It is expected to attract more than 3,000 attendees including CEOs, presidents and other industry leaders.

Mikael Greenlief, director of strategy at Giant Spoon, will present the keynote presentation entitled, Connected Storytelling — Leveraging Digital and Data to Move Beyond Powering Ads. Regarded as an everything agency, Giant Spoon embraces the digital culture and believes in an idea-centric strategy, where the idea is the strategy amplified through content, technology and media. MediaPost honored Giant Spoon as “Creative Agency of the Year” for 2014 and 2015.

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