Hero Conf is a gathering of digital advertising pros looking for an event that doesn’t just cover PPC, but focuses on PPC alone. Expect a deep-dive into the content that you need to manage your account better, stay up-to-date on industry trends and generally have fun learning about the latest in paid search. Featured speakers include Tor Thompson (née Crockatt), EMEA Regional Director for Bing Ads, Microsoft’s paid search platform; Frederick (“Fred”) Vallaeys, CEO of Optmyzr, one of the first 500 employees at Google; and Sophie Newton, director of Brainlabs.