iMedia Agency Summit Scottsdale 2016

Description

This iMedia Agency Summit is focused on Forging Partnerships that MatterAgencies continue to refine and redefine their value proposition in order to remain relevant. Brands are slowly moving programmatic technology in-house and developing automated, always-on programs for almost every marketing channel. Meanwhile, publishers — with their ever-growing sponsored content opportunities -- are increasingly partnering directly with brands. Where does the modern agency fit in?

Topics covered may include:

  • How and when it makes sense to produce a "one-size-fits-all" vs. a personal
  • Tips on direct messaging to your consumers across all channels and devices
  • Marketing attribution
  • The fundamentals of a better collaboration model
  • Machine learning & AI for unstructured data
  • What Brands, Agencies and Sellers think of each other
  • The tools and strategies we can all employ to more from problem paralysis to solution focused
  • Evolving the role of agencies
  • How Brands views partnerships

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