O'Reilly Where 2.0 2010


Now in its sixth year, the Where 2.0 Conference is where the grassroots and leading edge developers building location-aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. In the O'Reilly conference tradition, Where 2.0 presents leading trends rather than chasing them. At Where 2.0, you'll find source mapping tools, reality mining, open standards for data and location web services, and sensors for obtaining location data. We'll learn how the established geo industry is reacting to the first businesses making money from their grassroots geospatial projects. There's no better place to meet the people behind the mashups, the people behind the platforms, and the people looking ahead to the future of geospatial. Join us at Where 2.0 to debate and discuss what's viable now, and what's lurking just below the radar. Where 2.0 2010 encompasses a full day of workshops followed by two days of plenary sessions featuring a unique combination of high profile keynotes with big players, lightning talks, panel discussions, demos, product launches, Q&A time, and much more. The most innovative and interesting people in this space are featured on stage, and they stay around to debate and discuss with other conference-goers off stage. Some of the questions and issues we'll address at the next Where 2.0 include: Web mapping platforms and open source bring location-based analysis, interfaces, and data to every application. What are the unique opportunities and pitfalls of these new tools? What products are out there, and how are the best ones identified? How will they fit within an existing organization? What are the steps to adoption of these new location-aware technologies? What role do standards play in this space? How are other companies using geo application and technologies and what have they learned? Who are the leading technology developers and what have they built that we can use? What can reasonably be expected of Where 2.0 technology in the near future? For an overview of this space, read The State of Where 2.0 (PDF) co-written by program chair Brady Forrest. Experience Where 2.0 Where 2.0's greatest asset is its participants. For the past five years, Where 2.0 has tapped into the creative spirit of all attendees, sparking provocative encounters and productive inspiration that continue long after the conference ends. Where 2.0 connects participants through: High level plenary sessions that address current opportunities and future possibilities in the location space. A full day of workshops led by experts and innovators, charting the depths of cutting-edge location technologies. Product demos and launches revealing exciting new tools pushing the geospace boundaries. An Exhibit Hall filled with some of the most important people, products, and services in the industry. The sixth annual Where Fair, a science fair style event that brings forward the location aware tools, apps, and hardware being created in garages, university labs, and other unexpected places. Want to demo your project or invention? Check out previous Where Fair participants. Ignite, an evening of rapid-fire presentations showcasing the unusual (a separate call for Ignite submissions will be issued in late 2009). Informal events and Birds of a Feather sessions, allowing all participants—speakers, attendees, media, and sponsors—to exchange ideas and debate face to face. WhereCamp, an un-conference for geo issues taking place the weekend following Where 2.0—visit the WhereCamp wiki to volunteer. Who Should Attend Where 2.0 CTOs, technology evangelists, and technology scouts within companies looking to learn what technology exists Business Manager, Software Developer or Computer Programmer CIOs, product managers, and technologists for existing products looking to see how they might incorporate location technology within those products City planners, government planners Officials from USGS, DOD Open source mapping and location tool developers Grassroots developers building important mashups and systems Researchers and academics studying the field and building prototypes Artists creating collaborative experiences with a spatial focus Activists and community organizers building tools for managing nonprofit location groups Neographers and traditional geographers working deep in the trenches of geospace Venture capitalists looking for the next investment opportunity GIS industry people looking to learn more about the latest developments in the mashup world

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