MAD Fest London 2026

MAD Fest 2026 draws over 15,000 marketing and advertising professionals to London's Old Truman Brewery.

MAD Fest 2026 is a three-day marketing, advertising and disruption festival running July 7-9 at the Old Truman Brewery in London. The event is expected to gather over 15,000 marketers, agency leaders and brand professionals under the theme "The Human Touch."

The festival is structured as an invite-only format designed to balance buyers and suppliers, with the stated goal of fostering quality connections over volume. Programming includes keynote speakers, masterclasses, brand innovation pitches and experiential activations.

MAD Fest 2026 Themes & Focus Areas

• The Human Touch: Leveraging technology and innovation to improve marketing effectiveness beyond generic solutions.
• Brand Innovation: Showcasing new ideas and start-up challenges with notable investment opportunities.
• Marketing Technology & Disruption: Sessions on emerging marketing technologies, AI and behavioural science.
• Diversity & Inclusion: Initiatives such as the Female Leaders' Club, addressing gender and diversity issues in the industry.
• Networking & Collaboration: Facilitated meetings, workshops and private client club lounges hosted by agencies.

Who Should Attend MAD Fest 2026

MAD Fest London 2026 targets senior decision-makers and innovators across the marketing and advertising ecosystem, including:

• CMOs and senior marketing executives at major brands
• Senior brand marketers and agency leaders seeking media and technology solutions
• Martech and adtech innovators, platforms and service providers
• Start-up founders and brand innovators pursuing investment and visibility
• Marketing and advertising professionals focused on industry disruption

The event also serves as a valuable opportunity for professionals interested in customer experience strategies and personalization to explore how emerging technologies are reshaping brand engagement.

MAD Fest 2026 Sponsors 

• Cvent
• Uber Advertising
• WPP Media