Some of us can’t even remember when we last saw someone with two phones, one for the job and the other for everything else.

But it turns out that there are a significant number of employers and employees who still feel queasy about bring your own device (BYOD) policies. Workers worry about things like their bosses being able to view their photographs and read their text messages. Employers worry that company data won’t be protected — in other words, remain within their control.

Neither party needs to worry any longer, at least if they use VMware’s AirWatch and VMware Workspace ONE solutions. At least that’s the idea behind the two-part pitch that VMware’s End-User Computing (EUC) business is making to employers this month.

Addressing BYOD Fears

Last week we reported on Workspace ONE innovations that span the cloud, the data center and “any endpoint” making information accessible anywhere, anytime and on any device while insuring protection and governance along the way.

Today’s news centers not only around the user experience and the actual endpoint (via AirWatch’s latest Enterprise Mobility Management (EMM) release,) but also on addressing BYOD worries.

In the case of the latter, AirWatch even launched a website, WhatIsAirWatch. Its purpose is to inform and educate users as to how AirWatch’s mobile management system separates work and personal data, preventing IT from capturing personal information such as texts, personal emails, photos and more.


With the roll-out of AirWatch 8.3, Workspace ONE users will be able to access an app that will make it simple for them to access any application – native, web or remote – through a single application catalog across every device. This way you’ll find the same apps on your phone or your tablet as on the screen you use at work, they’ll be no need to download and install, add/delete them one-by-one on every device.

When it comes to pins and passwords, users can almost, literally, forget about them because AirWatch 8.3 leverages VMware’s patented SATS (secure app token system) technology to enable true single sign-on (SSO) across desktop, mobile native and cloud applications. This unified app catalog gives users consolidated access to corporate apps in a secure mobile application management (MAM) container.

Reassuring Reluctant C-Level Execs

While getting reluctant end users comfortable with using their mobile devices for work is one challenge, some C-level executives aren’t too enthused about their workers “going mobile” either.

To win them over, AirWatch 8.3 offers segmentation capabilities via VMware’s NSX aimed to help managers build policies, define escalations, and automate actions. Security can be set at the device level or app level if required.

VMware’s customers can also glean the knowledge gained from the companies that came before them via a new feature called “Industry Templates.”

Based on insights gathered from 62,000 enterprise customers, VMware has built intelligent wizard-driven workflows that make it simpler to optimize digital workflows. Now, every IT admin will be able to access simple, smart and data-driven templates that identify and recommend the best iOS apps, configurations and policies for their business initiatives, the company claims.

The Digital Workplace has yet to won, how information is accessed, handled, governed, and secured is just one play, the end user experience must delight or all is naught.

VMware has spent the better part of two years developing the pieces of its EUC play, we now see it all put together.