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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Marketing vs. IT Was Never the Problem — Structure Was
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News
Two Kustomer team members collaborate at a laptop during an event, seated at a booth with a banner reading “Empower CX Teams. Wow Customers. Amplified by AI,” surrounded by branded materials and conference items.
Kustomer Adds Automation, Observability Assistants to CX Platform
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Editorial
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The VoC Confidence Gap Is Here — and Surveys Won’t Save You
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Two bison face each other head-to-head in a display of strength, pressing their foreheads together on a dirt clearing with a wooded background.
Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
A long, winding rural road stretches through dense green forest toward a tall, rugged mountain covered in lush vegetation under a cloudy sky.
Why 2026 CX Will Look Nothing Like Today
A large, brightly lit red and green Gundam-style robot statue displayed inside a shopping mall or entertainment complex. The life-size mecha figure stands on a platform surrounded by railings, with shops and signage visible in the background.
Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
Two Gradial team members wearing branded baseball jerseys and caps stand at the company booth at Sitecore Symposium 2025 in Orlando, Florida. One smiles behind the counter while the other holds up a Gradial tote bag. The booth backdrop displays the Gradial logo and the tagline “Remove the friction, launch more campaigns.”
Gradial Raises $35M Series B to Scale Agentic Marketing Automation
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Which AI Path Will You Take as a Marketer?
CMSWireTV graphic titled “Biggest Moments of 2025,” featuring headshots of Season 2 guests: Sarah Kimmel of CMSWire, Daniel Thrall of Intuit, Jeff Harling of Zoom, and Uman Chan of The Vitamin Shoppe. Center panel displays “CMSWireTV: The Digital Experience — Season 2, Episode 11” with a play button.
The Digital Experience Show's Biggest Moments of 2025
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Articles Tagged "Mobile Commerce"

Feature
Article
Ecommerce
The Increasing Importance of Mobile-First Ecommerce
Editorial
Article
Digital Marketing
Master Marketing Basics Before Taking On Emerging Tech
Editorial
Article
Digital Experience
4 Digital Ad Inflection Points Marketers Can't Ignore
Editorial
Article
Mobile Enterprise
It's Becoming a Mobile Only World - So Wake Up Retailers
Editorial
Article
Customer Experience
Mobile Experience: If You're Not Testing, You're Not Trying
Feature
Article
Customer Experience
Why Apple Pay Will Boost Mobile Payments
Feature
Article
Customer Experience
Is Your Customer Experience Ready for the Holidays? [Infographic]
Feature
Article
Customer Experience
Facebook to Launch Mobile Payments System
Feature
Article
Customer Experience
Small Businesses Missing Out on Big Mobile Opportunity
Feature
Article
Customer Experience
It's An App World for E-commerce and Online Shopping
Feature
Article
Customer Experience
Mobile Commerce Market Shows Continued Growth, No Consensus on Mobile Payment Methods
Feature
Article
Customer Experience
Siteworx Survey Says Fast, Simplified Sites Key to Mobile Marketing Success
Feature
Article
Customer Experience
The Future of Mobile Shopping
Feature
Article
Enterprise 2.0
Mobile Enterprise: 5 Benefits Of Mobile, An Increase in Mobile Commerce
Feature
Article
Web Publishing
Web Publishing Roll-up: Advertising on Portals, Twitter Tags as Newspapers
Feature
Article
Web CMS
Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
The CX Leader of 2026 Isn’t Who You Think6 Marketing Technology Trends to Watch in 2026Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise ReadinessYour Customers Aren’t Quiet—They’ve Given Up on Your Surveys15 Marketing Certifications That Can Help You Earn a Better SalaryThe Psychological Shortcut That Makes Email Marketing Work Better
Editorial Channels
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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